Ofenkieker (@ofenkiekerde), a German baking and cake decorating channel run by Claudia Lühmann from Heikendorf, Germany, has about 51,900 subscribers and a median of roughly 7,700 views per video. Uploads have stopped, with none in the past year. Sponsored integrations are estimated at $150 to $250 per video. Known for fondant and sugar flower tutorials.
German baking channel with a large back catalog of cake tutorials
- About 51,900 subscribers and 8.6 million lifetime views
- Median of roughly 7,700 views per video, with peaks above 300,000
- Long tutorials averaging about 11 minutes suit detailed product demos
Brand fit report
Content
- Formats
- step-by-step tutorial, recipe video, project showcase
- Tone
- instructional, detailed
- Language
- German
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 8 to 12 minutes
Audience
Commercial
- Brands seen
- DekofeeTorty's
- Categories promoted
- cake decorating tools, baking products, baking subscription boxes
- Affiliate links
- No
Several 2017 to 2018 videos are labeled Werbung, including 'Edgy Kurzanleitung / mein Motivtorten-Tool {Werbung}' and '4 Easiest Rose - Rosen und Blumen - {Werbung}'; no sponsorship disclosures appear in the most recent uploads.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is cake and baking tutorials; the one flagged title, 'Anleitung Busentorte / sexy Motivtorte / BH-Torte Tutorial', is a novelty cake tutorial with no explicit content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 52k | 7.7k | 0 |
Benchmark score: 29 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Tutorial: Wafer Paper Rose mit Blattgrün · 20k views
▶Dobos-Torte & Tipps zur Verwendung eines Dobos-Streichrings · 7k views
▶Gerbera Tutorial - Anleitung für Gerbera aus Blütenpaste · 12k viewsLast three uploads, latest 2595 days ago.
Ich liebe alles rund um's Backen und möchte euch hier einige meiner Rezepte, Tipps und Tricks verraten. Um die Backwerke kreativ zu verzieren, zeige ich euch, wie man mit Fondant, Blütenpaste & Co umgeht. Edle Blumen, lustige Figuren oder 3D-Torten, all das findet ihr in gut beschriebenen Tutorials hier oder auf meinem Blog Ofenkieker. Impressum: Claudia Lühmann, Wilhelm-Ivens-Weg 85, 24226 Heikendorf info@ofenkieker.de
About Ofenkieker
Ofenkieker is a German-language baking channel run by Claudia Lühmann, who posts recipes, tips and detailed tutorials on fondant, gum paste and cake decorating. Videos are typically 8 to 12 minutes long and are shot in a step-by-step format with the creator's hands and work surface in view. The channel has about 167 videos and roughly 8.6 million lifetime views, and the creator also runs a blog under the same name.
The audience is estimated to be mostly women aged 25 to 44 in Germany, with smaller shares in Austria and Switzerland. Viewers are hobby bakers who search for cake project ideas. Sponsored videos appeared mainly in 2017 and 2018, and many were tied to brands such as Dekofee and Torty's.
Brands selling cake tools, fondant or baking supplies can book a sponsored video for an estimated $150 to $250, which works out to roughly $20 to $30 CPM against a median of about 7,700 views. Paid ads usually run $10 to $30 CPM, so this is a comparable cost for a more engaged niche audience.
Written from Ofenkieker's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ofenkieker can edit or remove this page at any time.
Questions about Ofenkieker
How much does Ofenkieker charge for a sponsored video?
Ofenkieker's estimated rate is $150 to $250 per sponsored video, based on a median of about 7,700 views per long-form upload. That works out to roughly $20 to $30 per 1,000 views. The channel has not posted in the past year, so confirm current availability before booking.
What does Ofenkieker post about on YouTube?
Ofenkieker posts German-language cake and baking tutorials, covering fondant figures, gum paste sugar flowers, 3D cakes and classic recipes such as Schwarzwälder Kirschtorte. Most videos run 8 to 12 minutes and show each step in detail. Older uploads from 2017 to 2019 make up most of the catalog.
How do I contact Ofenkieker for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel lists info@ofenkieker.de for business inquiries. Boosted creators can be booked through Starbooked.
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