Peter Esse (@peteresse) is a Swedish YouTuber who makes Swedish-language reviews, test drives and news about electric cars, charging and electrification. His channel has about 72,800 subscribers and a median of roughly 7,500 views per video, with around 50 uploads in the past year. Sponsored integrations are estimated at $150 to $1,000 per video.
Swedish EV reviewer reaching car-buying and charging-curious viewers in Sweden
- About 72,800 subscribers and a median of roughly 7,500 views per video across 1,136 uploads
- Roughly 50 uploads in the past 12 months, so frequent placements
- Recent paid integrations with charging and battery brands show the channel accepts sponsors
Brand fit report
Content
- Formats
- test drives, news roundups, product reviews, trade show coverage
- Tone
- informative, analytical
- Language
- Swedish
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 5 to 15 minutes, with short clips under 60 seconds
Audience
Commercial
- Brands seen
- Charge AmpsAvilooSmartLaddboxkillarna
- Categories promoted
- home ev chargers, battery testing, electric vehicles
- Affiliate links
- No
The video 'Nu installerar vi ny laddbox på fasaden' is marked as paid collaboration with Charge Amps, and 'Smart #2 – kommer jag ens in!?' is marked as paid collaboration with Smart.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent videos cover car launches, charging equipment and trade shows with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 73k | 7.5k | 50 |
Benchmark score: 57 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Konceptbilarna på Paris Motor Show · 784 views
▶De viktigaste bilnyheterna på Paris Motor Show · 4.3k views
▶Smart #2 – kommer jag ens in!? · 5.6k viewsLast three uploads, latest 1 days ago.
Om Elbilar, laddning och elektrifiering – provkörningar, tester, recensioner, nyheter, reportage, guider och granskningar av elbilar, bilbranschen och allt runt elektrifiering. Du hittar mig också i podd, forum och på Youtube-kanaler: Annonsering och samarbeten: johan@feber.se
About Peter Esse
Peter Esse is a Swedish-language YouTube channel focused on electric vehicles, charging and electrification. The creator posts test drives, reviews, news roundups and reportage, often filmed on camera from car launches such as the Paris Motor Show. Typical videos run from a few minutes to around 15 minutes, with short clips for quick updates. The channel has about 72,800 subscribers and a median of roughly 7,500 views per video, and the audience is estimated to be mainly Swedish adults interested in buying or understanding electric cars.
Recent sponsored segments have featured home charging and battery testing brands, and the channel discloses paid collaborations in video descriptions. Brands can expect a rate of roughly $150 to $1,000 per sponsored video, based on median views at $20 to $35 CPM for long-form content. That compares with typical paid ad CPMs of $10 to $30, so the value depends on how closely the audience matches the product.
This channel suits Swedish EV accessory, charging, battery and automotive service brands that want credible, detailed product coverage in the Swedish market.
Written from Peter Esse 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Peter Esse can edit or remove this page at any time.
Questions about Peter
How much does Peter Esse charge for a sponsored video?
Based on a median of roughly 7,500 views and long-form pricing of $20 to $35 per 1,000 views, a sponsored integration is estimated at about $150 to $260 per video, with a minimum of $150 to $250. Exact rates are set by the creator, so contact details unlock on Starbooked for $0.80.
What does Peter Esse post about on YouTube?
Peter Esse posts Swedish-language content about electric cars, including test drives, product reviews, car launch news, charging equipment and trade show coverage. The channel also covers the wider automotive industry and electrification topics.
How do I contact Peter Esse for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the creator's profile for availability and booking options.
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