Pheasant (@pheasant0818) is a Japan-based vintage clothing store channel run from Shimokitazawa, Tokyo, with a second shop in Kitasenju. The channel has about 1,800 subscribers, 11 long-form videos and a median of roughly 2,000 views per video. Uploads arrive weekly, and a sponsored integration is priced at about $40 to $70 per video.
Tokyo vintage store channel with an engaged local audience and a fashion-focused niche
- Median of about 2,000 views per video across 11 long-form uploads, with a 90th percentile near 3,700.
- Engagement rate of 0.62 percent, with a like rate of 0.55 percent for a small, focused audience.
- Weekly uploads over the last 90 days keep the channel active for placements.
Brand fit report
Content
- Formats
- store tour and shop talk, staff interview, product showcase, styling advice
- Tone
- casual, conversational
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 20 to 28 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- vintage apparel, eyewear
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own shop, a partner store and a featured guest's brand.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles such as 'Dangerous' style clickbait ('閲覧注意' and '炎上') refer to clothing alterations, not harmful content; no concerning material found.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 61 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【友達のお店】今話題の「Additive&Line」にベルトを探しに行ったら急遽〇〇が決まりました…！ · 3.4k views
▶【古着高騰】今買うべきはあのブランド！次に価格が高騰する狙い目ヴィンテージを徹底解説！ · 8.2k views
▶【神回】僕の人生を変えた「あの伝説の先輩」にインタビューしてみた！ · 2.1k viewsLast three uploads, latest 5 days ago.
---------------------------------------------------------- Pheasant 下北沢 ▷https://www.instagram.com/pheasant__vintage__store/ 〒155-0031 東京都世田谷区北沢2丁目36-15 ダイユウしもきた105 down town Pheasant 2nd 北千住 ▷https://www.instagram.com/downtown__pheasant/ 〒120-0036 東京都足立区千住仲町15-15 2F オンラインストア ▷https://hitode0121.base.shop/ オーナー 寛人 ▷https://www.instagram.com/pheasant_owner/ スタッフ 帆高 ▷https://www.instagram.com/hotaka_pheasant/ スタッフ 匠 ▷https://www.instagram.com/entaguram/ スタッフ ケイト ▷https://www.instagram.com/keitomikami/ TikTok ▷https://www.tiktok.com/@pheasant_vintage_?is_from_webapp=1&sender_device=pc #古
About pheasant
Pheasant is a Japanese vintage clothing channel tied to the Pheasant store in Shimokitazawa and a second location in Kitasenju, Tokyo. The channel posts long-form videos of around 20 to 28 minutes, mainly store tours, staff interviews and styling guides for vintage fashion, with a strong interest in motorcycle-inspired looks. Content is in Japanese and presented on camera in a relaxed, conversational style.
Based on channel data, the audience is likely small and concentrated in Japan, with an estimated skew toward viewers in their late 20s and 30s who follow secondhand fashion. Median views are around 2,000 per video across 11 uploads. Viewer demographics are estimates only and should be treated as directional.
Rates are $40 to $70 per sponsored video, which corresponds to a CPM of about $20 to $35 per 1,000 views, compared with the typical $10 to $30 CPM for paid ads. Brands selling vintage apparel or Japanese streetwear targeting Tokyo shoppers should consider booking.
Written from pheasant's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. pheasant can edit or remove this page at any time.
Questions about pheasant
How much does Pheasant charge for a sponsored video?
Pheasant's sponsored integrations are estimated at $40 to $70 per video, based on a rate of $20 to $35 per 1,000 median views. The channel's median is about 2,000 views per video, so this range reflects its current reach.
What does Pheasant post about on YouTube?
Pheasant posts long-form videos on vintage clothing, including store tours, staff interviews, product showcases and styling advice. Topics often focus on vintage fashion, motorcycle-inspired looks and rising vintage brands.
How do I contact Pheasant for a brand deal?
Contact details unlock on Starbooked for $0.80. Pheasant can also be booked through Starbooked once boosted, so you can reach the creator through the platform.
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