Starbooked

Top of the Hill official YouTube channel

@topofthehill_official · JA

Top of the Hill official YouTube channel, @topofthehill_official, run by the Japanese vintage and imported clothing chain Top of the Hill with 17 stores across Japan. The channel has about 8,700 subscribers and median views near 6,500 per video, uploading weekly on Saturdays. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Top

Japanese vintage shop channel with steady weekly fashion content for apparel brands

  • Median of about 6,500 views per video across 30 recent uploads
  • Roughly 26 uploads in the last 365 days, a steady weekly Saturday schedule
  • Store staff outfit checks and buying videos suit apparel and accessories brands
Best forapparel and accessories launchesseasonal lookbook campaigns
Watch forAudience is Japan-focused and engagement rate is low at about 0.13 percent.

Brand fit report

Content

Topics, IAB taxonomy
Fashion70%
Shopping30%
Formats
outfit check videos, shopping haul videos, store staff picks, lookbook videos
Tone
casual, enthusiastic
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 11 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement0.1%
Likes and comments per view on recent videos
Audience asks abouthow to choose vintage clothinghow to style summer and autumn outfitswhich items are worth buying at a vintage store
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
50%women
50%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
vintage and secondhand apparel
Affiliate links
No

No sponsorship disclosures found in the last 50 videos. Store and online shop links appear in the channel description.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and descriptions cover apparel styling and store operations, with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8.7k6.5k6
Instagram–––

Benchmark score: 58 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest today.

古着・ヴィンテージ&インポートショップ 「Top of the Hill」オフィシャルYouTubeアカウント! 毎週土曜日18時更新! 全国に17店舗を展開中です! Top of the Hill Online Store https://topofthehill.jp Instagram   https://www.instagram.com/topofthehill_official/
Top of the Hill official YouTube channel's own profile description on YouTube

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About Top of the Hill official YouTube channel

Top of the Hill official YouTube channel is run by Top of the Hill, a Japanese vintage and imported clothing shop chain with 17 stores across Japan and an online store at topofthehill.jp, according to the channel description and the company's website. The channel posts long-form videos in Japanese, roughly every Saturday, mostly outfit checks, store staff picks, shopping hauls and lookbooks. Viewers are likely adults interested in secondhand fashion and styling, based on video titles and channel topics. These audience figures are estimates.

The channel has about 8,700 subscribers and a median of about 6,500 views per video. Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM against median views, compared with $10 to $30 CPM typical for paid ads. No sponsorships were found in recent uploads.

The channel suits Japanese apparel, accessories and lifestyle brands that want steady, store-led fashion content.

Written from Top of the Hill official YouTube channel's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Top of the Hill official YouTube channel can edit or remove this page at any time.

Questions about Top

How much does Top of the Hill charge for a sponsored video?

Based on a median of about 6,500 views per video, the estimated rate is $150 to $250 per sponsored video. This is an estimate from Starbooked's rate rule, not a published price. Rates are per video and in USD.

What does Top of the Hill post about on YouTube?

The channel posts Japanese-language fashion videos about vintage clothing, including outfit checks of store staff, shopping hauls, store pick lists and seasonal lookbooks. Uploads run weekly on Saturdays, with videos typically 8 to 11 minutes long.

How do I contact Top of the Hill for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the channel's status on the profile before reaching out.

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