Pinch of Mint (@pinchofmintcookingchannel) is a UK-based cooking channel posting recipes and chef tips for home cooks. With about 89,500 subscribers and a median of roughly 6,700 views per video, it publishes around one video a week. Sponsored integration rates run $150 to $250 per video.
Large British home-cooking audience with recipes that reliably pull 20,000 to 100,000 views
- About 89,500 subscribers and 52.8M lifetime views
- Median 6,660 views per video, with top recent uploads reaching 55,000 to 112,000 views
- About 35 uploads in the last 90 days, a steady weekly pace
Brand fit report
Content
- Formats
- step-by-step recipe videos, short recipe clips, cooking tips explainers
- Tone
- friendly, practical
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 2 to 5 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recipe and cooking content with no flagged titles in the recent 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 90k | 6.7k | 35 |
Benchmark score: 57 / 100
Public rule, same for everyone. How it works.
Recent videos
▶6 Sandwich Fillings Everyone Should Know How to Make · 14k views
▶Marmite Pasta Recipe · 5.3k views
▶The Fig Cake You'll Want to Make Every Autumn · 4.1k viewsLast three uploads, latest 1 days ago.
Subscribe for recipes and practical chef tips to make home cooking easy! For any business, brand, or partnership enquiries Email: tjr.mint@gmail.com
About Pinch of Mint
Pinch of Mint is a UK cooking channel that posts recipes and practical chef tips aimed at home cooks. Videos are mostly short, usually two to five minutes, and cover classic and everyday dishes such as Chicken Kiev, triple-cooked chips, carbonara, scones and dips. The channel publishes about one video a week and has accumulated roughly 52.8 million views.
The audience appears to be English-speaking home cooks, most likely in the UK, though exact demographics are not available from the data. Viewers look for dependable, easy-to-follow recipes and technique explanations. Recent uploads with the strongest views have been the most popular dishes and fixes for common cooking problems.
For brands, the channel offers a native fit for kitchen products, pantry goods and food delivery services. Sponsored integration typically runs $150 to $250 per video, which works out to roughly $20 to $35 CPM on the median views, compared with typical paid ad CPMs of $10 to $30. Brands wanting a first sponsored cooking partner with a steady posting schedule should consider this channel.
Written from Pinch of Mint's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Pinch of Mint can edit or remove this page at any time.
Questions about Pinch
How much does Pinch of Mint charge for a sponsored video?
Pinch of Mint typically charges between $150 and $250 per sponsored video, based on median views of about 6,660 and long-form pricing. Final rates depend on the brief, usage rights and deliverables. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Pinch of Mint post about on YouTube?
Pinch of Mint posts recipes and cooking tips for home cooks, with a strong focus on British and comfort dishes. Recent videos include Chicken Kiev, triple-cooked chips, carbonara, scones and homemade dips. Most videos run two to five minutes and are filmed in a practical, step-by-step style.
How do I contact Pinch of Mint for a brand deal?
Pinch of Mint lists a business contact for partnership enquiries on the channel's YouTube About section. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.
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