Starbooked

Political Breakdown

Hosted by Scott Shafer, Marisa Lagos

Political Breakdown, published by KQED, is hosted by Scott Shafer and Marisa Lagos and offers a California-focused look at day-to-day politics, with interviews with reporters, candidates, pollsters and campaign staff. The show has 851 episodes and publishes about every two days, with a median length near 31 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode (estimated).

Why brands sponsor Political Breakdown

A long-running California politics show with a public-media publisher and an engaged audience

  • 851 episodes since 2018, with new releases about every two days
  • Apple Podcasts rating of 4.5 from 197 ratings, 154 of them five-star
  • Editorial focus on elections and policy suits brands tied to civic, financial or local-government audiences
Best forfinancial services and insurance awarenesscivic and nonprofit campaignslocal business and real estate
Watch forPolitical content is central, so brands need to accept an election-season news environment.

Brand fit report

Content

Topics, IAB taxonomy
Politics85%
News10%
Business and Finance5%
Formats
co-hosted discussion, interview, live event recording
Tone
analytical, informative
Language
English
Production
Studio production
Typical length
25 to 55 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 197 Apple ratings (band of 200 to 1,000 mapped to 5,000 to 25,000, with the low end of the band chosen because the rating count sits just under 200), a 2018 start, 851 episodes, weekly-plus cadence, and KQED publisher backing.
Audience asks aboutHow California's upcoming elections and ballot measures will play outWhich candidates are competitive in swing House districtsHow money, polling and campaign strategy shape political outcomes
Age
8%18-24
20%25-34
22%35-44
50%45+
Gender
50%women
50%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
KQED
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by KQED with no funding links listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Episode titles cover elections, debates and ballot measures such as 'Big Tech Money and DOJ Lawsuit Hit California Elections'; political content is the core subject, not a flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 59 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence25 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 2 days.

Join hosts Scott Shafer and Marisa Lagos as they unpack the day in politics with a California perspective. Featuring interviews with reporters and other insiders involved in the craft of politics—including elected officials, candidates, pollsters, campaign managers, fundraisers, and other political players—Political Breakdown pulls back the curtain to offer an insider’s glimpse at how politics…
Political Breakdown's own show description from the podcast feed

Do you make Political Breakdown? Claim or remove this page.

About Political Breakdown

Political Breakdown is a podcast from KQED, the public media organization, hosted by Scott Shafer and Marisa Lagos. The show covers California politics through conversations with reporters, elected officials, candidates, pollsters and campaign managers, aiming to show how politics works in practice. The feed lists 851 episodes since February 2018, published roughly every two days, with a median episode length of about 31 minutes.

According to Apple Podcasts, the show has 197 ratings with a 4.5 average, and it is listed under Politics and News. Listener numbers are not published. Based on the rating count and the show's age and cadence, Starbooked estimates 5,000 to 25,000 downloads per episode; this is an estimate, not a reported figure. At $18 to $25 per 1,000 estimated downloads, a host-read mid-roll would run roughly $90 to $625 per episode. No sponsors appear in the feed, so the show looks unsponsored at present.

The show suits brands that want a serious, civic-minded audience in California, including financial services, insurance, nonprofits and local business. Campaigns should expect election-season news content around the episodes.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Political Breakdown can edit or remove this page at any time.

Questions about Political Breakdown

How much does Political Breakdown charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at roughly $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads per episode. Actual pricing is set by the show and its publisher, KQED.

What is Political Breakdown about?

Political Breakdown is a KQED podcast hosted by Scott Shafer and Marisa Lagos. It covers California politics through interviews and analysis with reporters, candidates, pollsters and campaign insiders.

How do I contact Political Breakdown about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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