Starbooked

Puck Soup

Hosted by Sean McIndoe, Ryan Lambert

Puck Soup, hosted by Sean McIndoe and Ryan Lambert, covers hockey on the ice and fan culture, plus movies, TV and fast food. The show has 464 episodes released weekly, with a median length of about 100 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of roughly $40 to $200 per host-read mid-roll.

Why brands sponsor Puck Soup

Long-running hockey show with a loyal, highly rated audience and steady weekly releases

  • 464 weekly episodes give a sponsor a long, consistent run of placements.
  • Apple Podcasts shows 1,610 ratings with a 4.5 average, a sign of an engaged listener base.
  • Sponsors Raycon and Mint Mobile already run host-read reads, so the format is proven for direct response.
Best forconsumer electronicsmobile and telecom servicessports merchandise and streaming
Watch forThe show is explicit, so brands with strict language rules should check episode content first.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Comedy20%
Pop Culture10%
Formats
co-hosted banter, commentary, news discussion
Tone
irreverent, conversational
Language
English
Production
Clean, edited audio
Typical length
about 90 to 115 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 70%: About 1,610 Apple ratings with a 4.5 average, a long-running show with 464 episodes, weekly cadence, and a Patreon, which places it in the 2,000 to 8,000 band.
Audience asks aboutWhich teams are off to a slow or hot startWho will win the playoffs or the draftWhat is the latest news from free agency and trades
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States60%
🇨🇦 Canada30%
Other10%
LanguagesEnglish 100%

Commercial

100%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
RayconMint Mobile
Categories promoted
audio hardware, mobile phone service
Affiliate links
Yes

Episode descriptions for Starting Slow and Confirmation Bias carry sponsor reads for Raycon and Mint Mobile, and the show links to Patreon.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed carries an explicit flag (explicit value 1), so the show is not family friendly.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 86 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

EpisodeDateLength
Starting Slow2026-10-131 h 37 min
Confirmation Bias2026-10-061 h 31 min
Best and Worst 42026-09-291 h 54 min
Misery Loves Company2026-09-221 h 30 min
Loose Threads2026-09-071 h 7 min
Who's Gonna Turn It Around?2026-08-181 h 5 min

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

We're Sean "Down Goes Brown" McIndoe and Ryan Lambert and this is a hockey podcast, in the sense that we talk about hockey, both on the ice and about fan culture. That's the "puck." This is also a podcast about movies, TV, fast food, life lessons and general idiocy. That's the "soup." Unless you ordered the minestrone.
Puck Soup's own show description from the podcast feed

Do you make Puck Soup? Claim or remove this page.

About Puck Soup

Puck Soup is a hockey podcast hosted by Sean McIndoe and Ryan Lambert, according to the show's feed and website. Episodes mix hockey on the ice, fan culture and general commentary, with a weekly release schedule and a median episode length of about 100 minutes.

The show has 464 episodes listed in the feed and an Apple Podcasts rating of 4.5 from 1,610 ratings, according to Apple Podcasts. The audience is estimated rather than measured, with an estimated 2,000 to 8,000 downloads per episode, and skews toward adult sports fans in the United States and Canada.

Recent episodes carry host-read sponsor reads for Raycon and Mint Mobile, and the show is supported through Patreon. Brands in audio hardware, mobile service and sports goods suit a sponsorship, at an estimated $40 to $200 per host-read mid-roll.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Puck Soup can edit or remove this page at any time.

Questions about Puck Soup

How much does Puck Soup charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at roughly $40 to $200. Actual pricing should be confirmed with the show.

What is Puck Soup about?

Puck Soup is a hockey podcast hosted by Sean McIndoe and Ryan Lambert. It covers hockey on the ice, fan culture, movies, TV and fast food, with weekly episodes.

How do I contact Puck Soup about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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