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The Skate Podcast

Podcast · weei.radio.com · US · EN
Hosted by Scott McLaughlin, Brian DeFelice, Bridgette Proulx

The Skate Podcast, produced by WEEI and Audacy, features hosts Scott McLaughlin, Brian DeFelice and Bridgette Proulx discussing the Boston Bruins and the NHL. The show has roughly 1,000 to 1,400 episodes, released about every three days, with median length near 76 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per host-read mid-roll ad.

Why brands sponsor The Skate Podcast

Daily-cadence Boston Bruins show with a large regional hockey audience

  • Episodes run about every three days with median length near 76 minutes, giving long-form ad real estate.
  • Apple Podcasts shows 301 ratings and a broadcast-network publisher, signaling an established listener base.
  • Regional sports fans in Boston are well suited to local retail, dining and automotive offers.
Best forlocal sports and dining brandsregional retail and serviceshockey equipment and apparel
Watch forApple rating average is 2.7 from 301 ratings, and the episode count and dates conflict across the feed and Apple record.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Hockey70%
Boston Bruins70%
Formats
co-hosted banter, mailbag, panel discussion
Tone
analytical, conversational
Language
English
Production
Studio production
Typical length
63 to 77 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 45%: Apple ratings_count of 301 maps to the 20,000 to 80,000 band, shifted within it by the high Podcast Index popularity (9), the 1,000-plus episode history, the radio-network publisher, and the 3-day cadence; the feed exposes only 20 episodes, and the episode count conflicts across sources.
Audience asks aboutWill the Bruins make the playoffs?Who should be on the top line?How will the Bruins fix special teams?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
25%women
75%men
Countries
🇺🇸 United States90%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Sports discussion titles with no explicit flag and no sensitive topics in the 20 episodes listed

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 86 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 3 days.

WEEI's Scott McLaughlin, Brian DeFelice and Bridgette Proulx discuss all things Boston Bruins and NHL.
The Skate Podcast's own show description from the podcast feed

Do you make The Skate Podcast? Claim or remove this page.

About The Skate Podcast

The Skate Podcast is a Boston Bruins and NHL show produced by WEEI and Audacy. Hosts Scott McLaughlin, Brian DeFelice and Bridgette Proulx discuss team roster moves, lines, prospects and season outlook in a co-hosted format, with mailbag episodes among the recent formats, according to the feed description and episode titles.

The feed lists a release about every three days and a median episode length of roughly 76 minutes. Apple Podcasts shows 301 ratings with an average of 2.7 and lists 1,406 episodes. Listener figures are estimates: this show likely reaches an audience in the 20,000 to 80,000 range per episode, based on the Apple ratings count and the show's profile, and the audience is most likely concentrated in New England and among US hockey fans.

No sponsor mentions appear in the feed. At an estimated 20,000 to 80,000 downloads, a host-read mid-roll would be priced at about $360 to $2,000 per episode, which suits regional brands aiming at engaged Bruins fans. Sponsors interested in this show should consider a local or hockey-focused campaign.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Skate Podcast can edit or remove this page at any time.

Questions about The Skate Podcast

How much does The Skate Podcast charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is estimated at about $360 to $2,000. Rates are estimates derived from listener estimates, not published prices.

What is The Skate Podcast about?

The Skate Podcast is a Boston Bruins and NHL show from WEEI and Audacy. Hosts Scott McLaughlin, Brian DeFelice and Bridgette Proulx discuss the team's roster, lines, prospects and season outlook.

How do I contact The Skate Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Sponsorships are offered for host-read mid-roll placements.

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