Starbooked

The Big Show, produced by The Hockey News, delivers in-depth NHL analysis and discussion covering trade rumors, player development and season predictions. The show has 802 episodes released roughly every four days, with typical episodes running about 40 minutes. Estimated downloads are 5,000 to 25,000 per episode, with an estimated rate of $90 to $625 per episode.

Why brands sponsor The Big Show

Weekly NHL analysis from a established hockey publisher with a loyal, engaged fanbase

  • Over 800 episodes since 2018 with releases every few days, giving sponsors steady recurring placements.
  • Episodes run about 40 minutes, long enough for a host-read segment to be heard in full.
  • The Apple Podcasts rating of 3.8 from 326 ratings suggests a committed audience that rates the show.
Best forsports apparel and equipmentsports betting and fantasy hockey brandsbrand awareness among hockey fans
Watch forDownload figures are estimated from ratings and show signals, not published by the show.

Brand fit report

Content

Topics, IAB taxonomy
Hockey90%
Sports Commentary10%
Formats
co-hosted discussion, guest interview, panel analysis
Tone
analytical, conversational
Language
English
Production
Clean, edited audio
Typical length
35 to 45 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 326 Apple Podcasts ratings with a 3.8 average, a 2018 start, 802 episodes, weekly-plus cadence, and a Podcast Index popularity of 9, all pointing to the 5,000 to 25,000 band.
Audience asks aboutWhich NHL trades are likely to happen?How will injuries affect a team's season?How will rookies and prospects perform?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
20%women
80%men
Countries
🇨🇦 Canada45%
🇺🇸 United States45%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover trades, injuries and player performance with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 87 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 4 days.

On Mondays, Wednesdays and Fridays, we'll have in-depth analysis and lively discussion about everything happening in the NHL. Whether it’s trade rumors, player development or season predictions, it has expert takes and fresh perspectives on every episode.
The Big Show's own show description from the podcast feed

Do you make The Big Show? Claim or remove this page.

About The Big Show

The Big Show is an NHL analysis podcast produced by The Hockey News, a hockey publication that describes itself as talking all things hockey. The show appears on Mondays, Wednesdays and Fridays and covers trade rumors, player development and season predictions. Its feed lists 802 episodes since June 2018, and recent episodes usually run around 40 minutes.

The Hockey News website presents the show as part of its wider news and community coverage. Apple Podcasts shows 326 ratings with an average of 3.8 out of 5. Listeners appear to be hockey fans, and this audience profile is an estimate based on the show's niche and rating volume rather than published data.

No sponsors are named in the feed. The show is a fit for sports brands, betting and fantasy platforms, and hockey equipment companies. Estimated downloads of 5,000 to 25,000 per episode suggest a rate of roughly $90 to $625 for a host-read mid-roll, according to Starbooked's standard calculation.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Big Show can edit or remove this page at any time.

Questions about The Big Show

How much does The Big Show charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Final pricing depends on the sponsorship terms and must be confirmed with the show.

What is The Big Show about?

The Big Show is an NHL podcast from The Hockey News, with analysis of trades, player development and season predictions. Episodes come out Monday, Wednesday and Friday and usually run about 40 minutes.

How do I contact The Big Show about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Use the unlocked contact to send your sponsorship request.

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