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Sensodyne GB

@sensodynegb · GB · EN

Sensodyne GB (@sensodynegb) is the UK channel of toothpaste brand Sensodyne, run by GSK, publishing short ads and sensitive-teeth information from the United Kingdom. It has about 8,770 subscribers, 37 videos and a median of roughly 71,500 views per video, with about 10 uploads in the last 90 days. A distinctive detail is its recurring Jamie Oliver series. This is brand-owned content, not an independent creator, so rates are not applicable.

Why brands book Sensodyne

Brand-owned UK channel for toothpaste advertising, not a creator to book

  • About 8,770 subscribers and roughly 71,500 median views per video.
  • Shorts make up about 95 percent of uploads, with 10 uploads in 90 days.
  • Lifetime views total about 185 million, driven by a few Jamie Oliver spots.
Best forOral care brands seeking dental category contextCompetitive benchmarking for toothpaste campaigns
Watch forThis is a corporate brand channel, so it does not accept or represent independent creator partnerships.

Brand fit report

Content

Topics, IAB taxonomy
Health70%
Lifestyle (sociology)20%
Food10%
Formats
short product advertisements, celebrity recipe clips, educational teeth-care messages
Tone
informative, reassuring
Language
English
On camera
Yes, talking head
Production
Studio quality
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 37 comments
Engagement0.0%
Likes and comments per view on recent videos
Audience asks abouthow to relieve tooth sensitivitywhich Sensodyne toothpaste suits enamel or gum issueswhether brushing twice daily is enough
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
55%women
45%men
Countries
🇬🇧 United Kingdom100%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
oral care, toothpaste
Affiliate links
No

This is the brand's own channel promoting Sensodyne products, such as 'Sensodyne Clinical White' and 'NEW: Pronamel Active Enamel Shield', rather than a sponsored integration.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is dental product advertising and health information with no flagged themes; the Jamie Oliver series is entirely food and oral care.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8.8k72k10

Benchmark score: 62 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days10 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 16 days ago.

Subscribe to see how Sensodyne can help you enjoy the foods and drinks you love without being bothered by sensitive teeth. This channel is dedicated to helping you better understand sensitive teeth and manage your oral health. Remember to always consult your dentist. About 1 in 3 people are affected by sensitive teeth at some point in their life. It's a short, sharp pain that could spoil everyday pleasures such as enjoying cold or hot, sweet or sour foods and drinks. Brushing with Sensodyne toothpaste twice daily is a clinically proven solution for sensitive teeth. Sensodyne is the No.1 dent
Sensodyne GB's own profile description on YouTube

Are you Sensodyne GB? Claim or remove this profile.

About Sensodyne GB

Sensodyne GB is the official UK YouTube channel of the Sensodyne toothpaste brand, owned by GSK. It posts mostly short advertisements and educational clips on tooth sensitivity, enamel protection and oral health. Its most viewed content is a recurring series featuring chef Jamie Oliver, with individual spots reaching tens of millions of views.

The channel publishes frequently, with about 10 uploads in the last 90 days, and most videos run under 20 seconds. The audience is estimated to be UK adults interested in dental care, though this is not confirmed. Viewers mostly seek product guidance for sensitive teeth.

This channel is brand-owned, so it does not offer creator rates. Brands looking for independent creator partnerships in oral care should search for dentists or lifestyle creators instead.

Written from Sensodyne GB's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Sensodyne GB can edit or remove this page at any time.

Questions about Sensodyne

How much does Sensodyne GB charge for a sponsored video?

Sensodyne GB is the brand's own channel and does not sell sponsored placements. Creator rates do not apply. Brands looking for independent creators in oral care should search Starbooked directly for dental or lifestyle creators.

What does Sensodyne GB post about on YouTube?

Sensodyne GB posts short product advertisements and educational clips about tooth sensitivity, enamel protection and gum health. Its most viewed series features chef Jamie Oliver promoting Sensodyne toothpaste. Most videos are under 20 seconds.

How do I contact Sensodyne GB for a brand deal?

Contact details for Sensodyne GB unlock on Starbooked for $0.80. Because this is a corporate brand channel, partnership requests should go through the company's marketing team rather than individual creator booking. Boosted creators can be booked through Starbooked.

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Sensodyne ANZ@sensodyneanz · AU
toothpaste branddental care5.4k489k$1950–391057
Sensodyne SG@sensodynesg · SG
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