Sensodyne SG (@sensodynesg) is the Singapore channel for the Sensodyne toothpaste brand, run by GSK Consumer Healthcare and Haleon Singapore. It posts short 15 to 30 second ads with about 4,750 subscribers and a median of roughly 1.7 million views per video. Uploads run about 13 per year. Sponsored integration rates are $4 to $8 per 1,000 median views, or roughly $6,800 to $13,600 per video.
Brand-owned oral care channel with a 1.7M median view base
- Median of about 1.7 million views per video across 192 uploads
- Shorts make up 98 percent of the channel, averaging 15 seconds
- Recent campaign spots reached up to 8 million views
Brand fit report
Content
- Formats
- short-form product ads, dentist-presenter spots, promotional tags
- Tone
- clinical, reassuring
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 30 seconds
Audience
Commercial
- Brands seen
- Sensodyne
- Categories promoted
- oral care, toothpaste, dental health
- Affiliate links
- No
The channel is the brand's own account and most recent titles are product campaign spots such as 'SSD SG Clinical Repair Dr Emma 15s', with retailer end tags such as Watsons and FairPrice.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions are product ads and an interview about tooth sensitivity with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 4.8k | 1.7M | 1 |
Benchmark score: 52 / 100
Public rule, same for everyone. How it works.
Recent videos
▶How does Sensodyne Clinical Repair work? 15s · 403k views
▶Sensodyne How Clinical Repair Works - 9x16 (55s) · 1.3M views
▶SSD SG Clinical Repair Dr Laura 15s TVC · 5.7M viewsLast three uploads, latest 72 days ago.
Safety information: For information regarding GSK products or to report an adverse event, please call GSK Consumer Healthcare Product Information on toll-free number: 1800-6227238 (9am-5pm, Monday – Friday) or email to sg.customer-relations@gsk.com Office Address: Haleon Singapore Pte. Ltd. 23 Rochester Park #03-02, Singapore 139234
About Sensodyne SG
Sensodyne SG is the Singapore YouTube channel of the Sensodyne toothpaste brand, operated by GSK Consumer Healthcare and Haleon Singapore. It publishes mostly short product spots of 15 to 30 seconds, featuring dentist presenters explaining how Clinical Repair and related variants relieve sensitive teeth, along with retailer promotion tags. The channel has about 4,750 subscribers and a median of roughly 1.7 million views per video, with around 13 uploads in the past year.
Viewers are likely adults in Singapore who are shopping for sensitivity or gum care, a guess based on the channel's content and titles. The channel is a brand account rather than an independent creator. Brands considering a third-party placement should weigh that, since integration rates here would fall at $4 to $8 CPM against $10 typical paid ad CPMs.
Sponsored integrations for a video on this channel are estimated at $6,800 to $13,600. The channel suits oral care brands seeking reach in Singapore with short-form product content.
Written from Sensodyne SG's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Sensodyne SG can edit or remove this page at any time.
Questions about Sensodyne
How much does Sensodyne SG charge for a sponsored video?
Sensodyne SG is a brand-owned channel and does not list rates. Based on its median of about 1.7 million views on Shorts, the estimated range is $6,800 to $13,600 per video, using a $4 to $8 per 1,000 view rate.
What does Sensodyne SG post about on YouTube?
The channel posts short product ads for Sensodyne toothpaste, focused on sensitivity relief and gum care. Videos are mostly 15 to 30 seconds and feature dentist presenters and retailer promotion tags.
How do I contact Sensodyne SG for a brand deal?
Contact details for this channel can be unlocked on Starbooked for $0.80. Boosted creators can be booked through Starbooked, though this brand-owned channel may not accept third-party placements.
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| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Haleon Slovakia@haleonslovakia | oral carepain relief | 1.6k | 189k | $760–1510 | 80 |
Sensodyne Türkiye@sensodynetr · TR | oral caredental health | 62k | 4.6M | $18210–36430 | 62 |
Sensodyne ID@sensodyneindonesia · ID | oral carebrand channel | 58k | 401 | $150–250 | 42 |
Parodontax Gulf@parodontaxgulf · AE | oral caregum health | 19k | 301 | $150–250 | 22 |
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