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SNAFU with Ed Helms

Hosted by Ed Helms

SNAFU with Ed Helms, published by iHeartPodcasts, explores history's greatest blunders and screwups through comedic conversations with guests. The show has 92 episodes released roughly weekly, with a median length of about 38 minutes. Estimated downloads are 5,000 to 25,000 per episode, implying a rate of about $90 to $625 per host-read mid-roll ad.

Why brands sponsor SNAFU with Ed Helms

Ed Helms' history comedy show with 1,691 Apple ratings and a 4.6 average

  • Weekly episodes across 92 episodes with a 4.6 average Apple rating from 1,691 ratings.
  • Median episode length of about 38 minutes gives room for a full host-read mid-roll.
  • Guests include well-known comedians and journalists, lending the show broad cultural reach.
Best forConsumer brands seeking a comedy-literate audienceBook, media and entertainment launches
Watch forExplicit flag and political history topics may limit some categories; audience figures are estimates.

Brand fit report

Content

Topics, IAB taxonomy
History60%
Comedy30%
Politics10%
Formats
co-hosted banter, interview, narrative
Tone
witty, irreverent
Language
English
Production
Studio production
Typical length
30 to 45 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 70%: apple_podcasts.ratings_count of 1,691 maps to the 1,000 to 5,000 ratings band (20,000 to 80,000), adjusted down to the 200 to 1,000 band given iHeartPodcasts' multi-platform distribution through YouTube and omny hosting, the show's 92 episodes and weekly cadence, and a Podcast Index popularity of 9.
Audience asks aboutWhat were the biggest historical screwups?Which guests join Ed for the episodes?How do the stories connect to today's events?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
45%women
55%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom4%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description links only to a YouTube channel and the SNAFU book website.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicsmedium

The feed carries the explicit flag (explicit=1) and episodes cover Iran-Contra, Cambridge Analytica and Prohibition-era crime, which touch on political and criminal subject matter.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 26 days ago, a new one about every 7 days.

SNAFU with Ed Helms, America’s favorite podcast about history’s greatest screwups, returns for Season 4 with even more SNAFUs - one per episode, to be precise. And this time around, Ed ropes in a cavalcade of smart, hilarious guests to help unpack what these blunders, fiascos and faceplants say about who we are (spoiler: we’re basically just toddlers with nukes). Think of it as part history…
SNAFU with Ed Helms's own show description from the podcast feed

Do you make SNAFU with Ed Helms? Claim or remove this page.

About SNAFU with Ed Helms

SNAFU with Ed Helms is a comedy podcast in which host Ed Helms explores history's greatest blunders, fiascos and failures with a rotating roster of guests. Per the show's feed and website, it is distributed by iHeartPodcasts, released weekly, and runs 92 episodes with a typical length of 30 to 45 minutes. Recent episodes include interviews and historical deep dives on topics such as Iran-Contra and Cambridge Analytica.

Apple Podcasts lists the show at a 4.6 average from 1,691 ratings. Based on these signals, the show's listeners are estimated to be mostly English-speaking adults in the United States, though these figures are not published by the show and should be treated as estimates. The feed carries an explicit flag and the show covers political and criminal history.

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would typically range from roughly $90 to $625 per episode. Brands in consumer, media and book categories that want a comedy-literate audience are the most natural fit. Source: the show's RSS feed, its iHeartPodcasts listing and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. SNAFU with Ed Helms can edit or remove this page at any time.

Questions about SNAFU with Ed Helms

How much does SNAFU with Ed Helms charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll would typically range from about $90 to $625 per episode. Final pricing depends on the show's current agreement and the placement chosen.

What is SNAFU with Ed Helms about?

SNAFU with Ed Helms is a comedy podcast where host Ed Helms examines history's greatest screwups and blunders, joined by guests. Episodes cover topics from Prohibition to Cambridge Analytica.

How do I contact SNAFU with Ed Helms about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

Similar creators

Podcast and other creators in history, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
comedyhistory15k–$90–620100
historycomedy50k–$360–200098
comedyhistory15k–$90–62098
historyscience15k–$90–62093
comedyhistory50k–$360–200093
comedyconspiracy satire15k–$90–62085