Starbooked

South Carolina Lede, hosted by Gavin Jackson and produced by South Carolina Public Radio, covers state politics, news and public affairs in South Carolina. The show has 300 episodes in its feed, published roughly every 3.6 days, with a median length of about 32 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate range of about $40 to $200 per host-read mid-roll.

Why brands sponsor South Carolina Lede

Reach engaged South Carolina voters during an active election cycle

  • Weekly episodes of about 32 minutes covering state politics and elections
  • Apple Podcasts rating of 4.9 from 181 ratings
  • Published by South Carolina Public Radio with 300 episodes since 2023
Best forlocal businesses in South Carolinacivic and nonprofit campaignsregional financial services
Watch forPolitical subject matter is high, so brand placement needs careful adjacency review.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics85%
Government10%
Society5%
Formats
co-hosted banter, roundtable discussion, interview
Tone
informative, lighthearted
Language
English
Production
Clean, edited audio
Typical length
30 to 40 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 181 Apple ratings (band of 2,000 to 8,000 downloads per episode) on a public radio show with 300 episodes, weekly cadence and a broadcast-network host platform, with no visible sponsor signals.
Audience asks aboutWhich candidates are running in upcoming South Carolina electionsHow state legislative decisions affect residentsWhat the results and report cards mean for voters
Age
10%18-24
20%25-34
22%35-44
48%45+
Gender
50%women
50%men
Countries
🇺🇸 United States98%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Episode titles cover elections, candidates and debates in a news context with no explicit flags; political content is the core subject.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 4 days.

South Carolina Lede is a podcast about the people, issues, and events shaping the Palmetto State. Join host Gavin Jackson and reporters from across the state each week for in-depth discussions of the biggest news affecting you, your family, and your fellow South Carolinians – from state politics and legislative happenings inside the state house to the ongoing effects of the pandemic and more.…
South Carolina Lede's own show description from the podcast feed

Do you make South Carolina Lede? Claim or remove this page.

About South Carolina Lede

South Carolina Lede is a news and politics podcast produced by South Carolina Public Radio and hosted by Gavin Jackson, according to the show's website and feed. It features roundtable discussions with reporters across the state on legislative happenings, elections and public issues, with a lighthearted tone. The show has 300 episodes in its feed, released roughly every 3.6 days, with a median length of about 32 minutes.

Apple Podcasts lists a 4.9 average rating from 181 ratings. Listeners are estimated, not measured, at 2,000 to 8,000 downloads per episode, skewing toward adults over 45 and concentrated in South Carolina. The feed shows no sponsors in its recent episodes.

A host-read mid-roll would typically be priced at about $40 to $200 per episode based on estimated downloads. The show suits regional brands, civic campaigns and businesses that serve South Carolina residents.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. South Carolina Lede can edit or remove this page at any time.

Questions about South Carolina Lede

How much does South Carolina Lede charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll ad is estimated at about $40 to $200 per episode. Final pricing depends on the show's own terms.

What is South Carolina Lede about?

South Carolina Lede is a news and politics podcast about state politics, elections and public issues in South Carolina. Gavin Jackson hosts it with reporters from across the state each week.

How do I contact South Carolina Lede about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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