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SpyCast, the official podcast of the International Spy Museum, is hosted by Sasha Ingber and covers espionage history and intelligence in everyday life. With 765 episodes released weekly, typical episodes run about 41 minutes. Estimated downloads are 20,000 to 50,000 per episode, implying a rate of roughly $360 to $1,250 per host-read mid-roll ad.

Why brands sponsor SpyCast

Weekly espionage history with a loyal, highly rated audience of intelligence enthusiasts

  • 765 episodes released weekly since 2006, with 1,544 Apple ratings averaging 4.4 stars
  • Long-form episodes of about 41 minutes give sponsors room for a full host-read mid-roll
  • Listeners are engaged history and national security readers, a niche with strong brand recall
Best forsecurity and VPN productshistory and documentary streamingbooks and education brands
Watch forThe show is produced with institutional partners, so sponsor content must fit a museum-led editorial tone.

Brand fit report

Content

Topics, IAB taxonomy
History60%
News25%
Education15%
Formats
narrative, interview, solo monologue
Tone
informative, serious
Language
English
Production
Studio production
Typical length
35 to 45 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 60%: 1,544 Apple ratings (band of 1,000 to 5,000 ratings, 20,000 to 80,000 downloads), 765 episodes, weekly cadence, Megaphone hosting, and Podcast Index popularity 9, narrowed to the lower part of the band given the mature show and institutional backing.
Audience asks aboutHow did a specific CIA or intelligence operation unfold?What role did espionage play in a historical event?How do modern cyber espionage and sabotage operate?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
35%women
65%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
International Spy MuseumThe CyberWireAirwaveGoat Rodeo
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names the International Spy Museum, The CyberWire, Airwave and Goat Rodeo as producers rather than advertisers.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Episode titles such as 'Murder in Mexico City: The Assassination of Leon Trotsky' and 'Putin's Paramilitary 2.0' cover violent and geopolitical history; the show is not explicit (explicit flag 0).

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

SpyCast, the official podcast of the International Spy Museum, is a journey into the shadows of international espionage. Each week, host Sasha Ingber brings you the latest insights and intriguing tales from spies, secret agents, and covert communicators, with a focus on how this secret world reaches us all in our everyday lives. Tune in to discover the critical role intelligence has played…
SpyCast's own show description from the podcast feed

Do you make SpyCast? Claim or remove this page.

About SpyCast

SpyCast is the official podcast of the International Spy Museum, hosted by Sasha Ingber according to the feed description. The show covers the history of espionage, spies, secret agents and covert communication, with episodes examining how intelligence work shapes everyday life. Its feed lists 765 episodes released weekly, with a median running time of about 41 minutes.

The show has 1,544 ratings on Apple Podcasts with an average of 4.4 stars. Audience figures are estimates, not published numbers: we estimate 20,000 to 50,000 downloads per episode, skewing toward adults aged 35 and over and toward men, with the United States as the main market. No sponsors appear in the feed; the International Spy Museum, The CyberWire, Airwave and Goat Rodeo are named as producers.

At an estimated rate of $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $360 to $1,250 per episode. This suits history, security and education brands looking for an attentive, niche audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. SpyCast can edit or remove this page at any time.

Questions about SpyCast

How much does SpyCast charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 50,000 per episode, a host-read mid-roll would be roughly $360 to $1,250 per episode. Exact rates depend on the sponsorship terms and are not published in the feed.

What is SpyCast about?

SpyCast is a weekly podcast from the International Spy Museum covering espionage history, spies, secret agents and intelligence work. Recent episodes examine CIA operations, Cold War intelligence and modern cyber espionage.

How do I contact SpyCast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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