Startups For the Rest of Us, hosted by Rob Walling, covers bootstrapped and mostly bootstrapped SaaS founders who start, acquire and grow software companies. The weekly show has 329 episodes, typical length about 32 minutes, and an estimated 3,000 to 8,000 downloads per episode (estimated). Host-read rate range is roughly $60 to $200 per episode.
Reach 706-rated bootstrapped SaaS founders weekly, a 15-year-old audience.
- Show has 329 episodes and a weekly cadence since 2021, with a 4.9 Apple rating across 706 ratings.
- Episodes run about 32 minutes, giving room for a host-read mid-roll.
- Listeners are SaaS founders and operators, a narrow audience for B2B software tools.
Brand fit report
Content
- Formats
- interview, co-hosted banter, listener Q&A
- Tone
- practical, candid
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 28 to 40 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the description and recent titles name no sponsors and funding_links is empty.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Explicit flag is 0 and recent titles cover SaaS business topics such as hiring, pricing and pivots.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.startupsfortherestofus.com/ |
| Apple Podcasts | podcasts.apple.com/podcast/id366931951 |
| RSS feed | feeds.castos.com/mqv6 |
Benchmark score: 94 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Episode 854 | How to Find Startup Ideas (Sneak Peek Chapter from My Ne | 2026-10-13 | 23 min |
| Episode 853 | How to Become the SaaS That AI Recommends | 2026-10-06 | 31 min |
| Episode 852 | Getting Big Name Customer Case Studies and More Listener | 2026-09-29 | 32 min |
| Episode 851 | The Messy Middle of a SaaS Pivot | 2026-09-22 | 44 min |
| Episode 850 | How Not to Screw Up When Hiring Your first Developer and | 2026-09-15 | 51 min |
| Episode 849 | Legal Threats, AI as Platform Risk, Building Confidence, | 2026-09-08 | 29 min |
Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
Do you make Startups For the Rest of Us? Claim or remove this page.
About Startups For the Rest of Us
Startups For the Rest of Us is a weekly podcast hosted by Rob Walling that follows bootstrapped and mostly bootstrapped founders building SaaS companies. The show runs 329 episodes since February 2021, with a typical length of about 32 minutes, and its website describes Walling as a serial entrepreneur with nearly two decades of experience.
Apple Podcasts lists 706 ratings with a 4.9 average, and the show's own site cites more than 16 million downloads. Listeners are likely SaaS founders, indie developers and operators aged mainly 25 to 44; these audience figures are estimates, not published data. No sponsors appear in the feed or on the website.
A host-read mid-roll would sit at an estimated $60 to $200 per episode, based on an estimated 3,000 to 8,000 downloads. It suits B2B software, developer and founder service brands that want direct access to the SaaS founder audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Startups For the Rest of Us can edit or remove this page at any time.
Questions about Startups For the Rest of Us
How much does Startups For the Rest of Us charge for a podcast sponsorship?
Based on an estimated 3,000 to 8,000 downloads per episode, a host-read mid-roll is estimated at about $60 to $200 per episode. Rates are estimates, not a published price list.
What is Startups For the Rest of Us about?
The show covers bootstrapped SaaS founders who start, acquire and grow software companies. Host Rob Walling interviews founders and answers listener questions in episodes around 30 minutes long.
How do I contact Startups For the Rest of Us about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.
Similar creators
Podcast and other creators in saas, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
Top Founderspodcast | saasstartup founders | 5k | – | $40–200 | 88 |
| saasstartup growth | 15k | – | $90–620 | 84 | |
Victorgxn@victorgxn | mobile app developmentindie hacking | 4.5k | 1.7k | $150–250 | 76 |
The Startup Ideas Podcastpodcast | startupsentrepreneurship | 50k | – | $360–2000 | 68 |
| startupssaas | 15k | – | $90–620 | 34 |