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Tänk till (@tanktill) is a Swedish YouTube channel from Sweden's public educational broadcaster UR, with about 93,700 subscribers and a median of roughly 1,700 views per video. It posts about 50 uploads a year, mostly short documentary-style discussions on migration, mental health, identity and politics. Rates run about $150 to $250 per sponsored video.

Why brands book Tänk

Swedish public broadcaster reaching a young, socially engaged audience

  • About 93,700 subscribers across 1,147 uploads since 2013.
  • Median view count of about 1,700 per video, with top panels reaching over 10,000 views.
  • Discussion-led format suits trust-focused categories and brands serving young Swedes.
Best forawareness campaigns with social themeseducation or youth-facing brands
Watch forPublic broadcaster rules limit commercial partnerships, and reach per video is modest.

Brand fit report

Content

Topics, IAB taxonomy
Society45%
Health20%
Politics20%
Entertainment15%
Formats
panel discussions, short-form vertical clips, podcast episodes
Tone
candid, earnest
Language
Swedish
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 8 to 36 minutes for long-form panels

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.3%
Likes and comments per view on recent videos
Audience asks aboutWhat is it like to live with the experience being discussed?How do different generations or groups see this issue?What does the Swedish system or law say about it?
Age
45%18-24
35%25-34
12%35-44
8%45+
Gender
55%women
45%men
Countries
🇸🇪 Sweden90%
Finland3%
Norway2%
LanguagesSwedish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Political content such as 'VÅGA FRÅGA: MODERATERNA' and discussions of trauma and war-related flight are present, but the content is educational and non-graphic.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube94k1.7k50
Instagram–––

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform19 / 20

Recent videos

Last three uploads, latest 1 days ago.

Tänk Till tar upp ämnen som engagerar unga och öppnar upp för samtal. Därför är du som ung en viktig del av det vi gör och vårt innehåll. Vilket ämne vill du att vi tar upp? Vill du medverka i något av våra program? ​ Hör av dig till oss på sociala medier eller på: tanktill@ur.se.​​ Tänk till finns på sociala medier och produceras av UR, som är en del av public service.​ ​ Du ansvarar själv för dina kommentarer. ​ UR modererar enligt: https://www.ur.se/ur-i-sociala-medier/regler-for-kommentarersfalt/ ​ Vi finns även på:​ • https://www.instagram.com/tanktill/​ • www.tiktok.com/@tanktill_o
Tänk till's own profile description on YouTube

Are you Tänk till? Claim or remove this profile.

About Tänk till

Tänk till is a Swedish YouTube channel produced by UR, the Swedish Educational Broadcasting Company, part of Sweden's public service group. The channel posts short vertical clips and longer panel discussions in which three to four people talk about identity, mental health, migration, and politics, roughly 50 uploads a year.

Audience estimates suggest a young Swedish-speaking viewership, with most viewers in the 18 to 34 range. Viewing is concentrated in Sweden. These figures are estimates, not platform-verified data.

The channel does not run sponsored content. A brand considering it would be booking a public broadcaster's editorial reach rather than a creator's paid integration, and the estimated rate is $150 to $250 per video. At a $20 to $35 CPM on median views, this is a premium over paid ads, which typically run $10 to $30 CPM. Brands with social-impact objectives should book it.

Written from Tänk till's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Tänk till can edit or remove this page at any time.

Questions about Tänk

How much does Tänk till charge for a sponsored video?

Tänk till is estimated at $150 to $250 per sponsored video, based on a median of roughly 1,700 views and a $20 to $35 CPM range. The channel shows no sponsorships in recent uploads, so any deal would need to be negotiated directly and would likely face public broadcaster restrictions.

What does Tänk till post about on YouTube?

Tänk till posts discussion-led videos on social topics, including migration, mental health, adoption, identity, and Swedish politics. Most videos feature three to four guests talking about personal experience, often as a panel or podcast episode, with short vertical clips drawn from the longer material.

How do I contact Tänk till for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel's public contact email is listed on its profile. Boosted creators can be booked through Starbooked.

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