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That Sober Guy Podcast, hosted by Shane Ramer, examines how high-performing men reshape focus, leadership and identity after removing alcohol. The show has 581 episodes published roughly every 6.5 days, with a median length of about 38 minutes. Estimated downloads per episode are 20,000 to 80,000, giving an estimated rate of $360 to $2,000 per episode.

Why brands sponsor That Sober Guy Podcast

Reach engaged, high-earning men exploring sobriety, performance and sharper daily habits

  • Consistent weekly-plus output across 581 episodes since 2014, with a loyal listener base.
  • Apple Podcasts rating of 4.7 from 503 ratings signals strong listener satisfaction.
  • Themes of focus, health and leadership suit brands serving busy professionals.
Best fornon-alcoholic beveragesfitness and recovery productsproductivity tools
Watch forFrank talk about alcohol and addiction may not suit every brand; profanity is frequent.

Brand fit report

Content

Topics, IAB taxonomy
Health & Fitness35%
Careers20%
Society25%
Sports10%
Religion & Spirituality10%
Formats
co-hosted banter, interview, solo monologue
Tone
candid, provocative
Language
English
Production
Clean, edited audio
Typical length
30 to 60 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 503 Apple ratings in the 1,000 to 5,000 band, a 2014 start with 581 episodes, weekly cadence, mid-length episodes and Podcast Index popularity 9, with no network named.
Audience asks aboutHow to quit drinking without losing performanceHow sobriety affects focus, income and relationshipsWhether non-alcoholic beer and sober living actually work
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States70%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

15%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Athletic Brewing
Categories promoted
non-alcoholic beverages
Affiliate links
No

The episode titled 'Athletic Brewing is Changing the Game' discusses a non-alcoholic beer brand, but the feed shows no explicit sponsor read.

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultlow
Drugsmedium
Violencelow
Politicsmedium

Titles such as 'We're All Full of $h!t' and 'Brad Pitt Is Drinking Again... And Apparently We Give a $h!T' carry strong language, and the feed is not flagged explicit; alcohol and addiction are central topics.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 90 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

Shane Ramer is the founder and host of That Sober Guy Podcast, a culture and performance platform examining what happens when high-performing men remove alcohol and reclaim clarity, focus, and leverage. Since launching the show in 2014, Shane has reached millions of listeners across 100+ countries by challenging conventional narratives around masculinity, success, and sobriety. His work sits at…
That Sober Guy Podcast's own show description from the podcast feed

Do you make That Sober Guy Podcast? Claim or remove this page.

About That Sober Guy Podcast

That Sober Guy Podcast is hosted by Shane Ramer and covers how high-performing men remove alcohol and reclaim focus, leadership and identity. The website describes Ramer as the founder of a culture and performance platform who also created the Sober Male Index, a data project on sobriety and performance. Episodes run roughly every 6.5 days, typically 30 to 60 minutes, and the show has 581 episodes in its feed.

The show holds a 4.7 average rating from 503 Apple Podcasts ratings. Listener numbers are not published; based on the rating count, episode volume and show age, we estimate 20,000 to 80,000 downloads per episode. Listeners are likely to be mostly men aged 25 to 44 in the United States. A non-alcoholic beer brand is referenced in one episode title, and the feed shows no regular sponsor reads.

Brands in non-alcoholic beverages, fitness and recovery, and productivity tools are the strongest fit. Based on the estimate, a host-read mid-roll would cost roughly $360 to $2,000 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. That Sober Guy Podcast can edit or remove this page at any time.

Questions about That Sober Guy Podcast

How much does That Sober Guy Podcast charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would cost roughly $360 to $2,000 per episode at $18 to $25 per 1,000 downloads. Pricing is an estimate and should be confirmed with the show.

What is That Sober Guy Podcast about?

The show, hosted by Shane Ramer, explores how high-performing men reshape focus, leadership and identity after removing alcohol. It covers sobriety, masculinity, health and culture through interviews and solo episodes.

How do I contact That Sober Guy Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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