Starbooked

That Triathlon Show

Hosted by Mikael Eriksson

That Triathlon Show, hosted by Mikael Eriksson, a Level III certified coach and former engineer, covers triathlon training, performance science and race-day execution through interviews with coaches, sports scientists and athletes. The show has 719 episodes released weekly, with a median length of about 81 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a host-read rate of $90 to $625 per episode.

Why brands sponsor That Triathlon Show

A weekly, research-driven triathlon show with a rated, engaged endurance audience

  • 719 episodes released weekly since 2017, with a median episode length of about 81 minutes.
  • Apple Podcasts shows 421 ratings averaging 4.9 out of 5.
  • Episodes cover triathlon training, nutrition, aerodynamics and race-day execution with expert guests.
Best forsports nutritiontriathlon equipmentendurance training apps
Watch forAudience size is estimated from ratings, and no prior sponsor history is visible in the feed.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Health & Fitness30%
Formats
interview, research roundup, co-hosted Q&A
Tone
analytical, practical
Language
English
Production
Clean, edited audio
Typical length
70 to 100 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 421 Apple ratings points to the 5,000 to 25,000 band, the show is over five years old, and weekly cadence, long episodes and a top Podcast Index popularity bucket point to the upper half of that range.
Audience asks aboutHow should I structure my training for a half or full Ironman?What does sports science say about heat, carbohydrates and race nutrition?Which training methods used by elite coaches can amateur triathletes apply?
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States25%
🇬🇧 United Kingdom15%
🇦🇺 Australia10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover training, racing and sports science with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 88 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

That Triathlon Show is the podcast for triathletes of all levels who want to train smarter and race faster. With over 600 episodes and millions of downloads since 2017, this show cuts through the noise and misinformation, delivering practical, no-nonsense advice rooted in both the art and science of training and performance. The podcast features in-depth interviews with the world’s best coaches,…
That Triathlon Show's own show description from the podcast feed

Do you make That Triathlon Show? Claim or remove this page.

About That Triathlon Show

That Triathlon Show is hosted by Mikael Eriksson, a Level III certified coach and former engineer, according to the show's feed and website. The podcast covers triathlon training, sports science and race execution through interviews with coaches, scientists and elite athletes, along with research roundups and listener Q&A episodes.

The show has released 719 episodes on a weekly cadence since February 2017, with a median episode length of roughly 81 minutes. Apple Podcasts lists 421 ratings averaging 4.9 out of 5. Listener numbers are not published; estimated downloads are 5,000 to 25,000 per episode, based on ratings volume and show age. The feed shows no sponsor mentions.

Estimated host-read mid-roll rates run from about $90 to $625 per episode. The show suits endurance nutrition, triathlon equipment and training-tool brands that want to reach committed amateur and age-group athletes.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. That Triathlon Show can edit or remove this page at any time.

Questions about That Triathlon Show

How much does That Triathlon Show charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $18 to $25 per 1,000 estimated downloads, which comes to roughly $90 to $625 per episode based on the audience estimate. Final pricing depends on the show's own terms.

What is That Triathlon Show about?

That Triathlon Show covers triathlon training, performance science and race-day execution. Episodes feature interviews with coaches, scientists and athletes, plus research roundups and listener Q&A.

How do I contact That Triathlon Show about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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