Starbooked

The Athletic FC Podcast

Hosted by Emma Paton, David Ornstein, Adam Crafton, Matt Slater

The Athletic FC Podcast, hosted by Emma Paton with reporters David Ornstein, Adam Crafton, Matt Slater and James Horncastle, covers major stories in world football. It has 1,000 episodes in its feed and publishes almost daily, typically 35 to 50 minutes long. Estimated downloads are 20,000 to 80,000 per episode, with a host-read rate of $360 to $2,000 per episode.

Why brands sponsor The Athletic FC Podcast

Daily football analysis from The Athletic's reporters, reaching engaged UK sports fans

  • Near-daily episodes with a 42-minute median length keep the show in regular rotation
  • Hosted by experienced football reporters, with a loyal 447-rating Apple Podcasts base
  • Clean, analytical content that suits sports, betting-adjacent and fan-lifestyle brands
Best forbrand awareness among football fanssports apparel and fan merchandisefintech and sports media tools
Watch forAudience size is estimated from ratings, and no sponsor history appears in the feed.

Brand fit report

Content

Topics, IAB taxonomy
Soccer85%
Sports News15%
Formats
co-hosted analysis, interview, news roundup, explainer
Tone
analytical, informed
Language
English
Production
Studio production
Typical length
35 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 447 Apple ratings fall in the 200 to 1,000 band, shifted up toward the 1,000 to 5,000 band given a large feed, daily cadence, high Podcast Index popularity and a major publisher (The Athletic).
Audience asks aboutWhat is happening with Manchester City's finance chargesHow do upcoming Premier League fixtures lookWhich managers and players are rising or in trouble
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
20%women
80%men
Countries
🇬🇧 United Kingdom60%
🇺🇸 United States15%
Other25%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover football finances, managers and match previews with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 39 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

The Athletic's flagship football podcast is with you six days a week, bringing unrivalled analysis from the biggest stories in world football. New host Emma Paton is joined by the likes of David Ornstein, Adam Crafton, Matt Slater and James Horncastle. The show takes you inside the biggest stories in football told by the best reporters in the business. We cut through the noise to tell you what’s…
The Athletic FC Podcast's own show description from the podcast feed

Do you make The Athletic FC Podcast? Claim or remove this page.

About The Athletic FC Podcast

The Athletic FC Podcast is The Athletic's flagship football show, published in the feed as an episodic series hosted on Acast. It covers the biggest stories in world football through analysis and interviews, with recent episodes examining Manchester City's finances, Premier League trends and managerial changes. The show features host Emma Paton alongside reporters David Ornstein, Adam Crafton, Matt Slater and James Horncastle, according to the feed and the show's website.

The feed lists 1,000 episodes, with recent cadence close to daily and a median episode length of about 43 minutes. Apple Podcasts shows 447 ratings with an average of 4.3 out of 5. Listeners are likely football fans in the United Kingdom and United States; this is an estimate based on the show's subject and platform, not measured data.

No sponsors appear in the feed. Based on an estimated 20,000 to 80,000 downloads per episode and a rate of $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $360 to $2,000 per episode. The show suits sports brands, fan merchandise and fintech companies targeting football audiences.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Athletic FC Podcast can edit or remove this page at any time.

Questions about The Athletic FC Podcast

How much does The Athletic FC Podcast charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would cost roughly $360 to $2,000 per episode. These figures are estimates derived from Apple Podcasts ratings and show signals, not published rates.

What is The Athletic FC Podcast about?

The show covers major football stories, including Premier League news, club finances, managers and match previews. It is hosted by Emma Paton with reporters David Ornstein, Adam Crafton, Matt Slater and James Horncastle.

How do I contact The Athletic FC Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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