Starbooked

The Book Case

Hosted by Kate Gibson, Charlie Gibson

The Book Case, produced by ABC News and hosted by Kate and Charlie Gibson, interviews authors, tastemakers and independent bookstore owners about books outside readers' usual genres. The show has 230 episodes, releases weekly on Thursdays, and runs about 35 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor The Book Case

Reach engaged book readers through a weekly, network-backed literary interview show

  • Weekly episodes since 2022 with 230 episodes in the back catalogue
  • Apple Podcasts rating of 4.7 from 923 ratings, with most at five stars
  • Interviews with bestselling authors and independent bookstore owners reach a book-buying audience
Best forpublishers and book launchesbookstores and reading subscriptionsliterary and lifestyle brands
Watch forNetwork-owned show with existing ABC cross-promotion, so placement terms may be stricter than for independent shows.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature85%
Arts and Entertainment15%
Formats
interview, co-hosted conversation, panel discussion
Tone
thoughtful, warm
Language
English
Production
Studio production
Typical length
30 to 40 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts shows 923 ratings, which maps to the 200 to 1,000 band, with a high-profile network host, weekly cadence and 230 episodes.
Audience asks aboutWhich new books and genres to read nextHow authors write their novelsWhat makes classic and contemporary books endure
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
60%women
40%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
ABC News20/20 True Crime+
Categories promoted
podcast subscription (network cross-promotion)
Affiliate links
No

The description promotes the network's 20/20 True Crime+ subscription, which is cross-promotion rather than a third-party sponsor, and no sponsor mentions were found in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover literary fiction, history and writing craft, and include a title on online scams, with no explicit flags in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 96 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

Are you stuck in a reading rut? The Book Case makes the case for books outside of your usual genre. Wander the aisles of your local bookstore with Kate and Charlie Gibson and meet fascinating characters who will open your appetite to new categories while deepening your hunger for books. This weekly series will journey cover to cover through the literary world, featuring interviews with…
The Book Case's own show description from the podcast feed

Do you make The Book Case? Claim or remove this page.

About The Book Case

The Book Case is a weekly podcast produced by ABC News and hosted by Kate and Charlie Gibson. According to the show's website and feed, each episode walks listeners through the literary world with interviews with bestselling authors, tastemakers and independent bookstore owners, aiming to pull readers out of genre ruts. The show has 230 episodes, posts new episodes every Thursday, and typically runs about 35 minutes.

Apple Podcasts lists 923 ratings with an average of 4.7 out of 5, most of them five stars. Listeners are estimated to be mainly adult readers, mostly in the United States, though these figures are estimates rather than published data. The show's audience estimate is 5,000 to 25,000 downloads per episode, based on the rating count and the show's profile.

The feed shows no third-party sponsors in recent episodes; the show promotes ABC News' 20/20 True Crime+ subscription. Sponsorship at an estimated $90 to $625 per episode would suit publishers, book launches and literary brands seeking a book-focused audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Book Case can edit or remove this page at any time.

Questions about The Book Case

How much does The Book Case charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at about $90 to $625 per episode. Final pricing depends on the show's current terms and the placement requested.

What is The Book Case about?

The Book Case is a weekly ABC News podcast hosted by Kate and Charlie Gibson. Each episode features interviews with authors, tastemakers and independent bookstore owners who encourage listeners to read outside their usual genres.

How do I contact The Book Case about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked as well.

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