The Business
The Business, hosted by Kim Masters of The Hollywood Reporter and published by KCRW, covers entertainment industry news and in-depth interviews with directors, producers, writers and actors. With 1,000 episodes released weekly and a median length of about 30 minutes, it has an estimated 20,000 to 80,000 downloads per episode, a rate range of roughly $360 to $2,000 per episode for a host-read mid-roll.
Reach entertainment industry insiders through long-running interviews with Hollywood's decision makers
- Over 1,000 episodes since 2008 with a weekly release schedule and consistent 30-minute length
- Apple Podcasts rating of 4.5 from 666 ratings, with most ratings at the top score
- Guests include directors, producers, writers and studio executives, with a business and industry focus
Brand fit report
Content
- Formats
- interview, co-hosted banter, news commentary
- Tone
- insightful, conversational
- Language
- English
- Production
- Studio production
- Typical length
- 28 to 32 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover industry business, film and television interviews, with no explicit flags.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.kcrw.com/culture/shows/the-business?utm_sour… |
| Apple Podcasts | podcasts.apple.com/podcast/id73330606 |
| RSS feed | feed.cdnstream1.com/zjb/feed/download/34/5c/36/3… |
Benchmark score: 93 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Veteran marketing executive Gerry Rich on surviving Hollywood’s worst | 2026-10-16 | 30 min |
| Van Dyke Parks on Brian Wilson, Hollywood, and the authority of failur | 2026-10-09 | 31 min |
| Malcolm McDowell on the director who changed his life | 2026-10-02 | 30 min |
| Sharon Horgan finds the comedy in 'Youth' | 2026-09-25 | 30 min |
| Hollywood goes to Washington for a tax break | 2026-09-18 | 30 min |
| How new will the new ‘60 Minutes’ feel? | 2026-09-11 | 30 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.
Lively banter about entertainment industry news and in-depth interviews with directors, producers, writers and actors, hosted by award-winning journalist Kim Masters of The Hollywood Reporter.
About The Business
The Business is an entertainment industry podcast published by KCRW and hosted by Kim Masters of The Hollywood Reporter, according to the feed and the show's KCRW website. Each episode features lively banter about entertainment news and in-depth interviews with directors, producers, writers and actors. The show has 1,000 episodes, releases weekly, and typically runs about 30 minutes per episode.
Apple Podcasts lists the show with a 4.5 average rating from 666 ratings. Listener figures are not published; based on the rating count and show history, the show is estimated to reach roughly 20,000 to 80,000 downloads per episode, and the audience is likely concentrated among industry professionals and entertainment enthusiasts in the United States. No sponsors are visible in the feed.
Based on the estimated audience, a host-read mid-roll would likely cost about $360 to $2,000 per episode. The show suits brands that serve media professionals, streaming platforms, and premium consumer products aimed at entertainment audiences.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Business can edit or remove this page at any time.
Questions about The Business
How much does The Business charge for a podcast sponsorship?
Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at roughly $360 to $2,000 per episode. Final pricing depends on the show's own terms.
What is The Business about?
The Business is an entertainment industry podcast hosted by Kim Masters of The Hollywood Reporter and published by KCRW. It covers Hollywood news and interviews with directors, producers, writers and actors.
How do I contact The Business about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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