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The Consumers

Podcast · www.daylightmedia.com · US · EN
Hosted by Greg Warren, Tim Convy, Sean O'Brien

The Consumers, hosted by St. Louis comedians Greg Warren, Tim Convy and Sean O'Brien, examines the history and cultural evolution of everyday brands and products. The show has 107 episodes published weekly since October 2024, with a median length of about 94 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate range of about $90 to $630 per host-read mid-roll ad.

Why brands sponsor The Consumers

A weekly comedy show where brand loyalty gets questioned, episode by episode

  • Episodes are built around specific consumer brands, so product placement fits the subject matter naturally
  • Apple Podcasts rating of 4.9 across 646 ratings signals an engaged, satisfied listener base
  • Weekly releases of roughly 90 minutes give a sponsor repeated exposure over a long run
Best forconsumer product awarenessfood and beverage launchesbrand reputation campaigns
Watch forAudience size is estimated only; the show publishes no download figures and the sponsor-facing data is limited.

Brand fit report

Content

Topics, IAB taxonomy
Comedy60%
Business25%
Food & Drink15%
Formats
co-hosted banter, brand history segment, guest interview
Tone
irreverent, conversational
Language
English
Production
Clean, edited audio
Typical length
85 to 120 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 646 Apple ratings place the show in the 200 to 1,000 band, shifted up one band for a show under two years old, with weekly cadence, long episodes and a Megaphone host.
Audience asks aboutWhat is the history of a specific brand or productHow did a brand's cultural significance evolveWhich brands will the hosts review next
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
45%women
55%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. Episodes are titled after consumer brands they critique, which is editorial subject matter rather than paid placement.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Comedy show with adult-oriented banter; the feed is not flagged explicit (explicit=0) but the comedic tone suggests moderate language.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 93 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

St. Louis comedians and long-time friends Greg Warren, Tim Convy & Sean O’Brien come together each week to bring you “The Consumers” - a podcast that meets the customer at the cash register, combining entry-level research with questionable personal experiences to put your brand loyalty to the test. This Midwest trio examines the history, origin and evolution of all the junk you love to blow money…
The Consumers's own show description from the podcast feed

Do you make The Consumers? Claim or remove this page.

About The Consumers

The Consumers is a comedy podcast from St. Louis hosted by Greg Warren, Tim Convy and Sean O'Brien, published by Daylight Media. Each episode examines the history, origin and evolution of a consumer brand or product, combining research with personal anecdotes. The feed lists 107 episodes released weekly, with a median runtime of about 94 minutes.

Apple Podcasts shows a 4.9 average rating from 646 ratings. Listener figures are estimates, not publisher data: the show likely reaches roughly 5,000 to 25,000 listeners per episode, with an audience skewing toward ages 25 to 44 in the United States. The feed shows no sponsor mentions, so the show appears to run on an editorial model.

Based on the estimated audience, the show's rate is roughly $90 to $630 per host-read mid-roll ad. It suits consumer brands, food and beverage companies, and marketers who want placement next to brand-focused humor. Source: the RSS feed, the show's Megaphone-hosted listing and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Consumers can edit or remove this page at any time.

Questions about The Consumers

How much does The Consumers charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll ad is estimated at roughly $90 to $630. Exact rates are set by the show and may differ from this estimate.

What is The Consumers about?

The Consumers is a St. Louis comedy podcast where three hosts examine the history and cultural significance of popular consumer brands and products, one brand per weekly episode.

How do I contact The Consumers about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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