Starbooked

The Daily

Podcast · www.nytimes.com/the-daily · EN
Hosted by Michael Barbaro, Rachel Abrams, Natalie Kitroeff

The Daily, hosted by Michael Barbaro, Rachel Abrams and Natalie Kitroeff, is a daily news podcast from The New York Times covering politics, world events and culture. The feed lists over 1,000 episodes, published most days, typically about 30 minutes long. Estimated downloads are 50,000 to 100,000 per episode, implying a host-read rate of $900 to $2,500 per episode. Distinctive detail: 105,980 Apple ratings.

Why brands sponsor The Daily

The Daily: 105,980 Apple ratings and a daily news habit for listeners.

  • Apple Podcasts lists 105,980 ratings at a 4.3 average across 2,753 episodes.
  • The description says episodes run six days a week, and the median episode is about 31 minutes.
  • Recent coverage includes midterm politics, Russia energy policy and U2, a mix that suits broad news reach.
Best forbrand awareness with news readerssubscription servicesfinancial services
Watch forPolitical and conflict stories dominate recent titles, so many brands will need a suitability review first.

Brand fit report

Content

Topics, IAB taxonomy
News60%
Politics25%
Business10%
Arts & Entertainment5%
Formats
news explainer, reported narrative, interview
Tone
measured, informative
Language
English
Production
Studio production
Typical length
25 to 40 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment45/100
Estimated from titles, descriptions and engagement
Est. downloads per episode50k–100k
Estimated, confidence 40%: Apple ratings of 105,980 fall in the 50,000-and-more band, with the high end a judgment call based on daily cadence, Simplecast hosting and Podcast Index popularity 9.
Audience asks aboutWhat happened in today's top story?How do U.S. midterms and foreign policy stories connect?What does this policy or court decision change for me?
Age
8%18-24
22%25-34
22%35-44
48%45+
Gender
50%women
50%men
Countries
🇺🇸 United States80%
🇨🇦 Canada5%
🇬🇧 United Kingdom4%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
The New York Times
Categories promoted
news subscriptions
Affiliate links
No

No sponsor mentions found in the feed; the description carries a subscription call to action at nytimes.com/podcasts.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
The feed is not flagged explicit, but titles such as 'A Failed Execution and the Future of the Death Penalty' and 'Midterm Surprise: Democrats Are Surging in Red America' carry violence and political content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro, Rachel Abrams and Natalie Kitroeff. Twenty minutes a day, six days a week, ready by 6 a.m. Subscribe today at nytimes.com/podcasts or on Apple Podcasts, Spotify and Amazon Music. You can also subscribe via your favorite podcast app here…
The Daily's own show description from the podcast feed

Do you make The Daily? Claim or remove this page.

About The Daily

The Daily is a daily news podcast from The New York Times, hosted by Michael Barbaro, Rachel Abrams and Natalie Kitroeff, according to the show's description. It covers politics, world events, business and culture in short episodes. The description says it runs about twenty minutes a day, six days a week, and is ready by 6 a.m.

Episodes publish most days, and the median episode runs about 31 minutes. Apple Podcasts lists 105,980 ratings at a 4.3 average and 2,753 episodes in total. Listener figures are estimates: we estimate 50,000 to 100,000 downloads per episode from rating signals, and the show has been listed on Apple since 2017.

The dossier shows no sponsor mentions, only a subscription call to action in the description. The estimated host-read rate is $900 to $2,500 per episode, best suited to brands aimed at news readers and professionals. Political and conflict stories dominate recent titles, so check the brand-safety fit before booking.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Daily can edit or remove this page at any time.

Questions about The Daily

How much does The Daily charge for a podcast sponsorship?

The rate is not published. Using the Starbooked rate rule, an estimated host-read mid-roll costs about $900 to $2,500 per episode, based on 50,000 to 100,000 estimated downloads per episode.

What is The Daily about?

The Daily is a news podcast from The New York Times, hosted by Michael Barbaro, Rachel Abrams and Natalie Kitroeff. It covers politics, world events and culture, with episodes usually about 30 minutes long.

How do I contact The Daily about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked, so check whether this show is boosted before you reach out.

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