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The Gist

Podcast · www.mikepesca.com · EN
Hosted by Mike Pesca

The Gist, hosted by Mike Pesca, is a daily news and commentary podcast offering provocative, non-partisan takes on current events and guests from politics, comedy and journalism. The show has 1,000 episodes in its feed, published roughly every two days, with a median length of about 42 minutes. Estimated downloads per episode are 20,000 to 80,000, implying a rate of roughly $360 to $2,000 per host-read mid-roll.

Why brands sponsor The Gist

Daily news audience of over three thousand Apple ratings, averaging 4.5 stars

  • Thirty-minute daily episodes with a long-running archive of 1,000 episodes since June 2023
  • Apple Podcasts rating of 4.5 from 3,611 ratings, with 2,852 five-star reviews
  • Interview-driven format with guests from politics, comedy and journalism
Best fornews and media brandsbook and documentary launchesawareness campaigns among politically engaged adults
Watch forPolitical content is high-sensitivity, so brands may prefer neutral categories and should review recent episodes first.

Brand fit report

Content

Topics, IAB taxonomy
News60%
Politics25%
Comedy15%
Formats
interview, solo monologue, panel discussion
Tone
provocative, conversational
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings_count of 3,611 (1,000 to 5,000 band), a show with 1,000 episodes and a listing since 2014, daily cadence and Simplecast hosting, with Podcast Index popularity 9.
Audience asks aboutWhat do the week's political and cultural debates actually meanWhat do guests such as Michelle Buteau or John Fetterman think about current eventsHow should listeners think about misinformation and public health
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
40%women
60%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicshigh

Recent titles cover trauma, hostages and state terror ("Diane Foley and Elizabeth Tsurkov on Hostages, Wrongful Detentions, and State Terror"), and the description describes a provocative style toward all parties; the feed is not explicit-flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 75 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence25 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 2 days.

For thirty minutes each day, Pesca challenges himself and his audience, in a responsibly provocative style, and gets beyond the rigidity and dogma. The Gist is surprising, reasonable, and willing to critique the left, the right, either party, or any idea.
The Gist's own show description from the podcast feed

Do you make The Gist? Claim or remove this page.

About The Gist

The Gist is a daily news podcast hosted by Mike Pesca, published through Simplecast and listed on Apple Podcasts. According to the show's description, each episode runs for about thirty minutes and takes a responsibly provocative approach to politics, culture and current events, critiquing the left, the right and either party. Guests in recent episodes include comedians, politicians and journalists.

The feed contains 1,000 episodes, with a cadence of roughly one every two days and a median length of about 42 minutes. Apple Podcasts shows 3,611 ratings with an average of 4.5 stars and updates the show daily. Listeners are estimated, not measured, at 20,000 to 80,000 downloads per episode, skewing toward adults aged 25 to 54 in the United States. No sponsors were found in the feed.

Estimated rates are roughly $360 to $2,000 per host-read mid-roll ad, which suits news, media and book brands seeking a politically engaged adult audience. Source: the RSS feed, the show's website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Gist can edit or remove this page at any time.

Questions about The Gist

How much does The Gist charge for a podcast sponsorship?

Estimated rates are about $360 to $2,000 per host-read mid-roll, based on an estimated 20,000 to 80,000 downloads per episode. Final pricing depends on the show's own terms and is not published in the feed.

What is The Gist about?

The Gist is a daily news podcast hosted by Mike Pesca. It offers roughly thirty-minute episodes with provocative commentary on politics and culture, and interviews with guests from comedy, politics and journalism.

How do I contact The Gist about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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