The Folklore Podcast, hosted by Mark Norman, explores beliefs, traditions and folk culture from around the world through interviews with folklore experts, authors and broadcasters. It has 277 episodes released roughly every 16 days, typically 45 to 60 minutes long. Estimated downloads are 2,000 to 8,000 per episode, with a host-read rate of about $40 to $200 per episode.
Engaged, long-running folklore audience with a strong ratings record and a 4.6 average
- 277 episodes since 2016 with more than 1.5 million downloads reported on the show website
- 269 Apple Podcasts ratings averaging 4.6 out of 5, with 225 five-star reviews
- Listeners are drawn to expert guests in folklore, history and literary culture, a thoughtful audience
Brand fit report
Content
- Formats
- expert interview, solo monologue, guest panel
- Tone
- scholarly, accessible
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 40 to 60 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
Funding links point to Patreon, one-off donations, a shop and merchandise on the show website, with no sponsor mentions found in the feed.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover ghost stories, folklore and festival chats with no explicit flags; the show is marked non-explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.thefolklorepodcast.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1135039882 |
| RSS feed | feeds.blubrry.com/feeds/thefolklorepodcast.xml |
Benchmark score: 65 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Episode 200 - THE WOMAN IN BLACK CAST REUNION | 2026-10-07 | 1 h 36 min |
| Episode 199 - HOW TO CALM A RAIN BULL | 2026-09-21 | 55 min |
| Episode 198 - THE ANCIENT WAYS | 2026-09-02 | 51 min |
| Episode 197 - CIRCUS FOLKLORE | 2026-08-20 | 43 min |
| Episode 196 - APOTHECARY FOLKLORE | 2026-07-16 | 48 min |
| Episode 195 - FINDING ALBION | 2026-06-29 | 1 h 3 min |
Last six episodes from the show's feed, latest 12 days ago, a new one about every 16 days.
Folklore: Beliefs, traditions & culture of the people. Traditional folklore themes from around the world. An accessible podcast ranked in the top 0.5% of shows globally, bringing free access to many of the world's experts in folklore, authors, broadcasters and more.
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About The Folklore Podcast
The Folklore Podcast, created and hosted by Mark Norman, presents beliefs, traditions and folk culture from around the world through interviews with folklore researchers, authors and broadcasters. Per the show website, it began in 2016 and has reached 277 episodes, released about every 16 days, with typical episodes running 40 to 60 minutes.
Mark Norman is described on the show website as a folklore researcher and author based in the United Kingdom, a committee member of the Folklore Society, and the curator of The Folklore Library and Archive. The feed lists the show as explicit-free, and the website states that the show has reached over 1.5 million downloads. Apple Podcasts shows 269 ratings with a 4.6 average.
Listeners are likely folklore and history enthusiasts, mostly in the United Kingdom and the United States (estimates only). No sponsors appear in the feed, and the show is funded through Patreon and donations. Estimated downloads run 2,000 to 8,000 per episode, with host-read sponsorship at roughly $40 to $200 per episode. Brands in books, heritage travel and independent culture are the best fit.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Folklore Podcast can edit or remove this page at any time.
Questions about The Folklore Podcast
How much does The Folklore Podcast charge for a podcast sponsorship?
Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at about $40 to $200 per episode. Final pricing depends on the sponsorship terms agreed with the show.
What is The Folklore Podcast about?
The Folklore Podcast explores beliefs, traditions and culture from around the world, featuring interviews with folklore experts, authors and broadcasters. Episodes cover topics such as ghost stories, folk customs and regional legends.
How do I contact The Folklore Podcast about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.
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