The Next Big Idea, hosted by Rufus Griscom and Caleb Bissinger for the Next Big Idea Club, runs in-depth interviews with thinkers on science, society, work and culture. The show has 380 episodes, released about every four days, typically running 55 to 70 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll.
Reach engaged nonfiction readers through a long-running, high-production author interview show
- 380 episodes released about every four days, with typical runs of 55 to 70 minutes
- Apple Podcasts average rating of 4.4 from 1,237 ratings
- Guests are established thinkers, and the show is tied to a book club audience of 8,000+ members
Brand fit report
Content
- Formats
- interview, co-hosted banter, curated episode with curator
- Tone
- thoughtful, curious
- Language
- English
- Production
- Studio production
- Typical length
- 55 to 70 minutes
Audience
Commercial
- Brands seen
- Yapmedia
- Categories promoted
- book subscriptions, nonfiction publishing
- Affiliate links
- No
The description gives ad inquiries to Network+NBI@yapmedia.com, but no sponsor mentions appear in the last 20 episode titles.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles such as 'AI Has Gone Rogue' and 'Is America a Country of Lords' address politics and technology but carry no explicit flags.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | nextbigideaclub.com/ |
| Apple Podcasts | podcasts.apple.com/podcast/id1482067226 |
| RSS feed | feeds.megaphone.fm/LI1683199352 |
Benchmark score: 99 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| How to Become the Most Interesting Person You Know | 2026-10-15 | 1 h 3 min |
| Feel the AGI: Kevin Roose on the Strange, Intoxicating Race to Superin | 2026-10-08 | 1 h 18 min |
| Daniel Pink and Angela Duckworth on Friction-Maxxing, Becoming a Mento | 2026-10-05 | 56 min |
| The One Word That Explains Progress | 2026-10-01 | 1 h 9 min |
| Angela Duckworth Now Thinks "Grit" Wasn't the Whole Story | 2026-09-28 | 1 h 10 min |
| AI Has Gone Rogue. Here’s What We Should Do About It. | 2026-09-24 | 58 min |
Last six episodes from the show's feed, latest 4 days ago, a new one about every 4 days.
The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Monday and Thursday. For ad inquiries, please reach out to: Network+NBI@yapmedia.com
About The Next Big Idea
The Next Big Idea is a long-running interview podcast from the Next Big Idea Club, hosted by Rufus Griscom and Caleb Bissinger according to the show feed and the club website. The show has released 380 episodes since October 2019, currently about every four days, with episodes typically running 55 to 70 minutes. Recent episodes feature guests such as Angela Duckworth, Daniel Pink and Kevin Roose, covering work, democracy, AI and psychology.
The show has 1,237 ratings on Apple Podcasts with a 4.4 average, which we estimate supports roughly 5,000 to 25,000 downloads per episode. Listeners are likely professionals and readers interested in nonfiction, with an estimated skew toward ages 35 and older and a majority in the United States; these are estimates, not published figures. The feed shows no sponsor reads in recent episodes, though ad inquiries are routed to Yapmedia. At an estimated $90 to $625 per host-read mid-roll, the show suits book publishers, learning platforms and productivity brands.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Next Big Idea can edit or remove this page at any time.
Questions about The Next Big Idea
How much does The Next Big Idea charge for a podcast sponsorship?
Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Exact rates are set by the show's network and should be confirmed directly.
What is The Next Big Idea about?
The Next Big Idea is a weekly-to-biweekly interview podcast with thinkers on science, work, psychology and society. It is hosted by Rufus Griscom and Caleb Bissinger and is produced by the Next Big Idea Club.
How do I contact The Next Big Idea about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Ad inquiries are also listed on the show description for the network.
Similar creators
Podcast and other creators in nonfiction books, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
The Next Big Idea Podcast@nextbigideaclub · US | book interviewsnonfiction books | 38k | 41k | $820–1430 | 76 |
C-SPAN's Book TV@booktv | nonfiction booksamerican politics | 69k | 1.3k | $150–250 | 46 |