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The Self Publishing Show

Podcast · learnselfpublishing.com · EN
Hosted by James Blatch

The Self Publishing Show, hosted by James Blatch, covers indie publishing trends, marketing, and industry news for independent authors. It publishes weekly with 467 episodes and a median length of about 45 minutes. Estimated downloads are 5,000 to 15,000 per episode, with an indicative sponsor rate of $90 to $380 per episode.

Why brands sponsor The Self Publishing Show

Weekly indie publishing show reaching an engaged self-publishing author audience

  • 467 episodes at a steady weekly cadence since 2016 builds a long-running listener habit.
  • Apple rating of 4.7 across 229 ratings signals a satisfied, engaged audience.
  • Episodes average about 45 minutes, leaving room for a host-read mid-roll.
Best forbook marketing toolsauthor servicespublishing software
Watch forNo sponsor history is visible, so expect to be the first advertiser and confirm audience figures directly.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature60%
Business25%
Careers15%
Formats
interview, solo monologue, news roundup
Tone
informative, practical
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–15k
Estimated, confidence 50%: Apple ratings count of 229 sits in the 200 to 1,000 band, adjusted for weekly cadence, long run, and Podcast Index popularity 9; no download data published.
Audience asks aboutHow to market a book on Amazon KDPWhether BookBub and paid ads still workHow AI is changing publishing and narration
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
55%women
45%men
Countries
🇺🇸 United States35%
🇬🇧 United Kingdom30%
🇦🇺 Australia10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; no funding links in the dossier.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover publishing business topics such as 'Amazon KDP Is Changing' and 'Does BookBub Still Work?'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 85 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks10 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

Join James Blatch has he navigates the fast changing world of indie publishing. With the biggest guests in the industry and tips on how to stay ahead of the crowd.
The Self Publishing Show's own show description from the podcast feed

Do you make The Self Publishing Show? Claim or remove this page.

About The Self Publishing Show

The Self Publishing Show is hosted by James Blatch and covers the business of indie publishing, including Amazon KDP changes, advertising platforms, AI in publishing, and launch strategy. According to the feed and the show's website at learnselfpublishing.com, it has published 467 episodes on a weekly schedule, with a median episode length of about 45 minutes. Episodes mix interviews with solo analysis.

Apple Podcasts lists the show with a 4.7 average across 229 ratings, and the Podcast Index places it in its highest popularity bucket. Download figures are not published; based on these signals, the audience is estimated at roughly 5,000 to 15,000 downloads per episode, skewing toward English-speaking self-publishing authors, with the exact split unverified.

The feed shows no current sponsors. Based on the estimated audience, a host-read mid-roll would sit at about $90 to $380 per episode, suited to book marketing tools, author services, and publishing software brands seeking a focused readership.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Self Publishing Show can edit or remove this page at any time.

Questions about The Self Publishing Show

How much does The Self Publishing Show charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $90 to $380 per episode, based on an estimated 5,000 to 15,000 downloads per episode at $18 to $25 per 1,000 downloads. Final pricing depends on the show's own terms.

What is The Self Publishing Show about?

The show covers indie publishing, including Amazon KDP, book marketing, advertising, AI in publishing, and launch strategy, with weekly episodes hosted by James Blatch.

How do I contact The Self Publishing Show about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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