The Story of Money, from the Financial Times, is hosted by Gillian Tett and Robin Wigglesworth, with Manuela Saragosa listed as owner. It covers the history of finance through its ideas, personalities and institutions. The show has 346 episodes released weekly, typically about 45 to 50 minutes. Estimated downloads per episode are 5,000 to 25,000, with a rate of $90 to $625 per episode for a host-read mid-roll.
Weekly financial history from the Financial Times, reaching engaged business and history listeners
- 346 episodes released weekly, with a long track record since 2018
- Hosted by FT columnist Gillian Tett and FT Alphaville editor Robin Wigglesworth
- Apple Podcasts rating of 4.4 from 229 ratings, with 174 five-star reviews
Brand fit report
Content
- Formats
- interview, co-hosted discussion, narrative
- Tone
- analytical, educational
- Language
- English
- Production
- Studio production
- Typical length
- 40 to 50 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover historical financial crashes, wars and religious texts, including 'He expelled the money changers. So was Jesus anti-capitalist?' and 'How a stock market crash gave birth to modern antisemitism', which touch on sensitive historical subjects but no explicit content is flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | ft.com/behindthemoney |
| Apple Podcasts | podcasts.apple.com/podcast/id1376303362 |
| RSS feed | feeds.acast.com/public/shows/6a13c15d-181a-4a2e-… |
Benchmark score: 85 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Why the French Revolution was a financial revolution - Part 1 | 2026-10-14 | 49 min |
| How the US financed World War I using Charlie Chaplin and Girl Scouts | 2026-10-07 | 41 min |
| The bloody birth of the bond market | 2026-09-30 | 43 min |
| Does history show that fraud is the sign of a healthy economy? | 2026-09-23 | 46 min |
| Meet the Fuggers: Europe’s richest family ever | 2026-09-16 | 44 min |
| Why Dante put bankers in hell and James Joyce didn't | 2026-09-12 | 41 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.
FT columnist Gillian Tett and FT Alphaville editor Robin Wigglesworth dig into the ideas, personalities and institutions that have shaped the history of finance. Hosted on Acast. See acast.com/privacy for more information.
About The Story of Money
The Story of Money is a weekly podcast from the Financial Times that explores the history of finance through its ideas, personalities and institutions. Hosted by FT columnist Gillian Tett and FT Alphaville editor Robin Wigglesworth, according to the show's feed and Apple Podcasts listing, the show has released 346 episodes since April 2018, usually lasting 40 to 50 minutes.
The show has a 4.4 average rating from 229 Apple Podcasts ratings. Based on those signals, the audience is estimated at 5,000 to 25,000 downloads per episode, and the show has no sponsors visible in its feed. Listeners are likely interested in business history and economics, though this is an estimate.
A host-read mid-roll sponsorship is estimated at $90 to $625 per episode, which would suit B2B finance, fintech and education brands seeking a thoughtful, long-running audience. Sponsors should weigh the estimated rather than verified listener figures before booking.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Story of Money can edit or remove this page at any time.
Questions about The Story of Money
How much does The Story of Money charge for a podcast sponsorship?
Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Exact rates depend on the show's own terms and must be confirmed directly.
What is The Story of Money about?
The Story of Money is a weekly Financial Times podcast that explores the history of finance through its ideas, personalities and institutions. Episodes typically run 40 to 50 minutes.
How do I contact The Story of Money about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
Similar creators
Podcast and other creators in finance history, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
Risk of Ruinpodcast | investingbusiness documentary | 15k | – | $90–620 | 8 |