Starbooked

The Urbanist, published by Monocle, covers how cities are designed and governed, including urban planning, transport, architecture and public space. It has 100 episodes in its feed with a cadence of about every three days and a median length of roughly 27 minutes. Estimated downloads are 5,000 to 25,000 per episode, implying a rate of about $90 to $625 per episode.

Why brands sponsor The Urbanist

Reach city planners, architects and mayors through Monocle's urbanism series

  • Listeners include city mayors, urban planners and architects according to the show description.
  • Produced by Monocle with polished, high-production episodes and a 4.5 average Apple rating.
  • Cadence of roughly every three days across more than 100 episodes gives sponsors steady exposure.
Best forarchitecture and building materialsreal estate and developmentsmart city technology
Watch forDownload figures are estimated from ratings, not published, so confirm reach before committing.

Brand fit report

Content

Topics, IAB taxonomy
Architecture35%
Urban Planning30%
Business15%
Travel10%
Technology10%
Formats
interview, solo monologue, narrative, special feature
Tone
informative, polished
Language
English
Production
Studio production
Typical length
25 to 30 minutes for full episodes, 5 to 9 minutes for short Tall Stories segments

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 284 Apple ratings places the show in the 200 to 1,000 band (5,000 to 25,000), supported by its 100+ episodes, Monocle brand and mid-level Podcast Index popularity of 9 and named partner series.
Audience asks aboutHow are cities adapting to heat and climate pressures?What makes a building or neighbourhood design successful?How are transport and public space projects being planned?
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
45%women
55%men
Countries
🇬🇧 United Kingdom25%
🇺🇸 United States20%
🇨🇦 Canada10%
🇩🇪 Germany10%
LanguagesEnglish 100%

Commercial

30%of the last 20 episodes had a sponsor
Produced adpre-recorded ad inserted
Brands seen
Studio by IPUTLivex Abu Dhabi
Categories promoted
real estate, hospitality, event and exhibition
Affiliate links
No

Episode titles 'Livex Abu Dhabi: Meet the former mayors' and 'Studio by IPUT Real Estate special' indicate sponsored or partner specials within the last 20 episodes.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Titles address city policy, housing and transport with no explicit flags; political medium reflects planning debates over governance and housing.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 69 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence33 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 3 days.

With an influential audience of city mayors, urban planners and architects, this is Monocle’s guide to making better cities, be it new technology, state-of-the-art subways or compact apartments. Nominee in the Smartest Podcast category of the 2019 British Podcast awards.
The Urbanist's own show description from the podcast feed

Do you make The Urbanist? Claim or remove this page.

About The Urbanist

The Urbanist is a podcast from Monocle, the global affairs and lifestyle media brand, that explores how cities are designed and governed. Episodes cover new technology, transport, compact housing and public space, with a mix of full-length interviews and short Tall Stories segments on individual buildings. The feed lists 100 episodes, released about every three days, with full episodes typically running around 27 minutes according to the RSS feed.

The show has a 4.5 average rating from 284 ratings on Apple Podcasts, which places it in a mid-sized band. Based on those ratings and the show's age, listener numbers are estimated rather than published, at roughly 5,000 to 25,000 downloads per episode. The audience is described in the show notes as city mayors, urban planners and architects, and the show has carried partner specials from Studio by IPUT and Livex Abu Dhabi.

Brands in architecture, real estate, hospitality and urban technology may find the show well matched to their audience. A host-read mid-roll is estimated at about $90 to $625 per episode, based on the download estimate and Starbooked's standard rate, with the high end reflecting the upper estimate.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Urbanist can edit or remove this page at any time.

Questions about The Urbanist

How much does The Urbanist charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is about $90 to $625 per episode. Final pricing depends on the sponsorship terms agreed with the show.

What is The Urbanist about?

The Urbanist, from Monocle, explores how cities are designed and governed, covering architecture, transport, housing and urban technology through interviews and short building profiles.

How do I contact The Urbanist about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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