Upzoned
Upzoned, from Strong Towns, is a weekly show where president Chuck Marohn and guests Carlee Alm-LaBar and Norm Van Eeden Petersman take one major news story in depth, covering housing, zoning, transit and local finance. The feed holds 100 episodes, typically 35 to 50 minutes long. Estimated downloads are about 5,000 to 25,000 per episode, with a rate of about $90 to $630 per episode.
Weekly in-depth urbanism show reaching engaged policy-minded listeners
- Consistent weekly episodes of 35 to 50 minutes across 100 episodes since late 2023
- Apple Podcasts rating of 4.5 from 155 ratings, with 124 five-star reviews
- Listeners follow housing, zoning and transit debates in detail, a focused audience for civic and local business brands
Brand fit report
Content
- Formats
- co-hosted discussion, news analysis, guest interview
- Tone
- analytical, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 35 to 50 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the description and funding links list no sponsors or affiliate links.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles cover zoning, housing and transit policy, such as 'Charlotte Said No to a $4.3 Billion Highway', with no explicit flag; the political rating reflects policy debate.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | upzoned.podbean.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1435988964 |
| RSS feed | feed.podbean.com/upzoned.strongtowns.org/feed.xm… |
Benchmark score: 83 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Can You Overrule a City’s Zoning? | 2026-10-14 | 52 min |
| Can a Trolley Make People Want Transit? | 2026-10-07 | 48 min |
| Can We Predict Which Housing Reforms Will Work? | 2026-09-30 | 57 min |
| The Street Redesign No One Can Agree On | 2026-09-23 | 50 min |
| When Fixing Property Taxes Just Adds Another Tax | 2026-09-16 | 43 min |
| What Happens When Malls Start Charging for Parking? | 2026-09-09 | 45 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.
Sometimes, a hot new story will cross our desks that we need to talk about right away. That's where Upzoned comes in. Join Strong Towns President Chuck Marohn , Carlee Alm-LaBar , Norm Van Eeden Petersman , and other guests to talk in depth about one big story from the week in the Strong Towns conversation.
About Upzoned
Upzoned is a weekly podcast from Strong Towns, the non-profit focused on fiscally resilient cities. Each episode takes one major story from the week and examines it in depth. Strong Towns President Chuck Marohn hosts alongside guests such as Carlee Alm-LaBar and Norm Van Eeden Petersman, according to the feed and the Strong Towns contributor pages.
The show has published 100 episodes since November 2023 on a weekly cadence, with episodes usually running 35 to 50 minutes. Apple Podcasts lists a 4.5 average rating from 155 ratings. Listener figures are estimates: the show's audience is likely concentrated in the United States and skews toward adults aged 35 and over, with a strong interest in housing, zoning and transit.
The feed shows no sponsors. Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would be priced at about $90 to $630 per episode. The show suits real estate, civic software and urban mobility brands that want to reach an engaged policy audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Upzoned can edit or remove this page at any time.
Questions about Upzoned
How much does Upzoned charge for a podcast sponsorship?
Upzoned's estimated rate is about $90 to $630 per episode for a host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the show's rate card and the terms agreed with the publisher.
What is Upzoned about?
Upzoned is a weekly podcast from Strong Towns where hosts and guests discuss one major news story in depth. Topics include housing, zoning, transit and local government finance.
How do I contact Upzoned about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.
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The Strong Towns Podcastpodcast | urban planninghousing policy | 15k | – | $90–620 | 29 |
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Wheel Bearingspodcast | automotivecars | 15k | – | $90–620 | 75 |
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