The Formidable Genealogist
Jen, also known as @theformidablegenealogist, is a US-based full-time professional genealogist who makes long-form research tutorials and studio interviews. Her channel has about 6,570 subscribers, 2,207 uploads and a median of 156 views per video, with near-daily uploads. Sponsored integrations are estimated at $150 to $250 per video.
Reach a genealogy-minded US audience through a full-time professional researcher
- Median of 156 views per video across 30 recent uploads, with a 90th percentile of 352 views.
- Engagement rate of 7.4 percent, with a like rate of 6.6 percent, indicates an attentive audience.
- Uploads roughly 50 videos per 90 days, giving brands frequent placement options.
Brand fit report
Content
- Formats
- short educational explainers, long-form studio interviews, event promos
- Tone
- informative, direct
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 1 to 2 minutes for most uploads, 15 to 30 minutes for studio episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- genealogy services, genealogy research guides, event tickets
- Affiliate links
- No
Her own paid products and events are promoted in videos such as 'Early bird registration fee is $299 through 11/30', and no third-party sponsorship disclosures were found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content discusses institutionalization records and archive policy disputes, as in 'NARA has quietly announced tribal listening meetings 3 months after announcing closures', which is civic but not partisan.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 6.6k | 156 | 50 |
Benchmark score: 34 / 100
Public rule, same for everyone. How it works.
Recent videos
▶17 Oct 2026 This doesn’t indicate that someone served in the · 352 views
▶17 Oct 2026 Link in comments. Rooms are selling out. #geneal · 76 views
▶Episode 30: Don't Message DNA Matches Yet | The Formidable G · 387 viewsLast three uploads, latest today.
My name is Jen & I'm a full-time professional genealogist. I charge $200/hour for services with only a 2 hour minimum. Services include: Family history research Specific research questions & brick walls I write affordable PDF genealogy research guides to show you how to research just like I do. https://www.theformidablegenealogist.com/category/all-products Email me at theformidablegenealogist@gmail.com #genealogy #genealogyresearch #ancestry #genealogytips #familytree #familyhistory #genealogytips
Are you The Formidable Genealogist? Claim or remove this profile.
About The Formidable Genealogist
Jen, known as @theformidablegenealogist on YouTube, is a full-time professional genealogist based in the United States. Her channel of roughly 6,570 subscribers posts short educational clips, often under two minutes, along with longer studio interviews with genealogists and archivists. Recent topics include DNA match etiquette, Canadian provincial archives, and changes to National Archives policy.
Viewers are most likely hobbyist family historians and people who are stuck on a specific research question. These are estimates based on video titles and comment context, not platform-verified demographics. The channel's median of 156 views per video is modest, and the creator promotes her own paid research guides and events, so most brand fit lies in the genealogy space.
The typical sponsored integration is estimated at $150 to $250 per video. That works out to a CPM of about $20 to $35 per 1,000 views, which is above the $10 to $30 typical for paid ads, so it suits brands that want a trusted, specialized voice rather than volume.
Written from The Formidable Genealogist's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Formidable Genealogist can edit or remove this page at any time.
Questions about The
How much does Jen charge for a sponsored video?
Starbooked estimates a sponsored integration at $150 to $250 per video, based on her median of 156 views and long-form pricing. Sponsor rates are set by the creator and may differ, so confirm the exact fee with her directly. Contact details unlock on Starbooked for $0.80.
What does Jen post about on YouTube?
Jen posts short genealogy tips about record types, DNA matches, and archive access, plus longer studio interviews with other genealogists. Her channel also covers industry news such as National Archives policy. Most uploads are under two minutes.
How do I contact Jen for a brand deal?
Contact details unlock on Starbooked for $0.80, including her email. Boosted creators can be booked through Starbooked directly, so check whether she is boosted before reaching out.
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