This Is Uncomfortable
This Is Uncomfortable, hosted by Reema Khrais of Marketplace, explores how money shapes decisions, relationships and identity through intimate conversations. The show has 214 episodes, released weekly, with a median length of about 31 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.
A weekly public radio show where money questions meet everyday life
- 214 episodes released weekly, with a median length of about 31 minutes
- Marketplace publishing and 3,620 Apple Podcasts ratings averaging 4.6 stars
- Listeners hear money discussed through personal stories rather than hard-sell advice
Brand fit report
Content
- Formats
- interview, narrative, listener questions
- Tone
- candid, reflective
- Language
- English
- Production
- Studio production
- Typical length
- 25 to 40 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover budgeting, college costs, childcare and inheritance without explicit content; no explicit flag is set in the feed.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.marketplace.org/shows/this-is-uncomfortable-… |
| Apple Podcasts | podcasts.apple.com/podcast/id1466681015 |
| RSS feed | feeds.publicradio.org/public_feeds/this-is-uncom… |
Benchmark score: 100 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Trick yourself into better money habits | 2026-10-15 | 39 min |
| Why is every celebrity trying to sell me something? | 2026-10-08 | 29 min |
| Min Jin Lee asks, is college still a reliable investment? | 2026-10-01 | 29 min |
| Is money ruining fan fiction? | 2026-09-24 | 26 min |
| Should you leave the country for your next doctor’s appointment? | 2026-09-17 | 41 min |
| When boomer "collectibles" become millennial "inheritance" | 2026-09-12 | 35 min |
Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.
This is Uncomfortable is the award-winning show about life and how money messes with it. Each week, Marketplace’s Reema Khrais explores how money shapes our decisions, relationships, and sense of self through conversations that are intimate, surprising, and deeply human. From the economic headlines that hit our wallets to the choices that keep us up at night, the show digs into the money…
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About This Is Uncomfortable
This Is Uncomfortable is a weekly podcast from Marketplace, hosted by Reema Khrais. Per the show's website and feed, it explores how money shapes decisions, relationships and a sense of self through intimate, human conversations. The show has 214 episodes, with a median episode length of about 31 minutes, and is updated weekly. It holds a 4.6 average rating from 3,620 ratings on Apple Podcasts.
Based on the ratings count and the show's age and cadence, listeners are estimated at 5,000 to 25,000 per episode. The audience is likely to be adults interested in personal finance, skewing toward ages 25 to 44 (estimated). The feed shows no sponsor mentions in the last 20 episodes.
A host-read mid-roll would typically be priced at about $90 to $625 per episode under Starbooked's rate model. This suits personal finance, banking and financial education brands that want a reflective, trusted environment, though brands should check Marketplace's sponsorship policies before booking.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. This Is Uncomfortable can edit or remove this page at any time.
Questions about This Is Uncomfortable
How much does This Is Uncomfortable charge for a podcast sponsorship?
Starbooked's estimated rate is $90 to $625 per episode for a host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on sponsorship terms agreed with the show.
What is This Is Uncomfortable about?
The show, hosted by Reema Khrais of Marketplace, explores how money affects decisions, relationships and identity through conversations with guests and listeners, published weekly.
How do I contact This Is Uncomfortable about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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