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This Week in Startups

Podcast · thisweekinstartups.com · EN
Hosted by Jason Calacanis, Alex Wilhelm

This Week in Startups, hosted by Jason Calacanis with co-host Alex Wilhelm, covers startups, technology, markets, media and AI, including founder interviews. The show has 1,000 feed episodes published roughly every two days, with a median length of about 72 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a rate range of about $360 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor This Week in Startups

Founder-focused audience of startup builders and investors, with established brand partners

  • A 1,000-episode archive since 2009 gives a long-running, searchable library.
  • Interviews with founders and investors reach people making software and tooling decisions.
  • Current partners already include business software and payments brands, showing category fit.
Best forB2B software launchesfintech and paymentshiring and operations tools
Watch forEstimated audience, not measured; episodes run long and the show carries a partner roster that may crowd a new sponsor.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing55%
Business30%
Careers10%
Health & Fitness5%
Formats
interview, co-hosted discussion, ask-me-anything
Tone
analytical, conversational
Language
English
Production
Studio production
Typical length
55 to 90 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 70%: Apple Podcasts ratings_count of 1,288 places the show in the 1,000 to 5,000 band, with the show's 17-year history, 1,000-episode archive, daily-to-biweekly cadence and top Podcast Index popularity bucket supporting that band.
Audience asks aboutHow do early-stage startups raise and structure funding?What is the current state of AI companies and open-source models?How do founders build products that reach production and scale?
Age
15%18-24
35%25-34
28%35-44
22%45+
Gender
25%women
75%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom8%
🇨🇦 Canada6%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
SuperhumanSquarespaceStripeNotionDeelGustoMercuryVantaZendeskPayPalSentryDigitalOceanLinkedInNetSuiteGoogle CloudHarmonicEveryCodaLemon.ioAssemblyAI
Categories promoted
business software, payments, cloud infrastructure, hiring and HR, financial services, security
Affiliate links
No

The website lists more than 25 Current Partners, including Stripe, Notion and Superhuman, and an episode title features a Superhuman CEO, but the 20 feed episodes carry no explicit sponsor mention.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover AI extinction risk, government hacking and uncensored AI models, with no explicit flags on the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 2 days.

Jason Calacanis covers startups, tech, markets, media, and all the hottest topics in business and technology. He also interviews the world's greatest founders, operators, investors, and innovators.
This Week in Startups's own show description from the podcast feed

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About This Week in Startups

This Week in Startups is a long-running podcast hosted by Jason Calacanis, an entrepreneur and investor, with Alex Wilhelm as co-host. According to the website, the show covers startups, technology, markets and media, and interviews founders, operators and investors. The feed lists 1,000 episodes, with new releases roughly every two days and a median length of about 72 minutes.

The Apple Podcasts listing shows 1,288 ratings with an average of 4.2 out of 5, and the show has been listed since 2009. Listeners are estimated, not measured, to be founders, operators and technology professionals, mostly in the United States. Estimated downloads are 20,000 to 80,000 per episode.

The website names more than 25 current partners, including Stripe, Notion and Superhuman, though no sponsor is named in the recent feed episodes. A host-read mid-roll is estimated at $360 to $2,000 per episode, which suits business software, payments and hiring brands seeking founder reach.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. This Week in Startups can edit or remove this page at any time.

Questions about This Week in Startups

How much does This Week in Startups charge for a podcast sponsorship?

Estimated at $360 to $2,000 per episode for a host-read mid-roll, based on an estimated 20,000 to 80,000 downloads per episode. Final pricing depends on placement and terms agreed with the show.

What is This Week in Startups about?

The show covers startups, technology, markets and media, and interviews founders, operators and investors. It is hosted by Jason Calacanis, with Alex Wilhelm as co-host, and has 1,000 episodes in its feed.

How do I contact This Week in Startups about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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