THIS IS IT Reactions
THIS IS IT Reactions (@thisisitreactions) is a three-person music and pop culture reaction channel based in the US, with about 100,000 subscribers and a median of roughly 2,900 views per long-form video. It posts about 50 uploads a year, mostly rock, pop and soul reactions, with a rate of $150 to $250 per video.
Classic rock and pop reactions with a loyal 100K subscriber base
- About 100,000 subscribers and 36 million lifetime views
- Median long-form view count of roughly 2,900 with top videos above 20,000
- Roughly 50 uploads in the past year, so a steady posting schedule
Brand fit report
Content
- Formats
- live reaction video, song-and-story breakdown, short-form reaction clip
- Tone
- enthusiastic, conversational
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 8 to 12 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Titles such as 'The Year That Gave Us Saving Private Ryan... And a Sexual Revolution?' and 'The News Segment That Caught Everyone Off Guard!' (drug bust) touch on adult and drug subjects, so the channel is not fully family friendly.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 100k | 2.9k | 50 |
Benchmark score: 54 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Steppenwolf's "The Pusher" Hits Different · 103 views
▶Jermaine Jackson · 572 views
▶How Steely Dan Saved Kanye West's Massive Hit #kanyewest #s · 1.2k viewsLast three uploads, latest today.
We're just three guys who love to react to all genres of music ,movies, moments, and television! For business inquiries email us at thisisit.podcast2021@gmail.com
About THIS IS IT Reactions
THIS IS IT Reactions is a US music and pop culture channel run by three hosts who react to songs, movies and television moments. Most videos are long-form reaction and discussion pieces, with some short clips. The channel focuses on classic rock, pop, soul and 80s and 90s music, with occasional movie and TV segments.
The channel has about 100,000 subscribers and roughly 36 million lifetime views, with a median of about 2,900 views per long-form video. Audience demographics are not published in the dossier, so viewer age and gender should be treated as unknown; the content suggests an audience interested in music history and nostalgia.
No sponsored integrations were found in the last 50 videos. The indicative rate is $150 to $250 per video, which corresponds to a CPM of roughly $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads. Brands in streaming, music gear or nostalgia-driven retail may find this a fit.
Written from THIS IS IT Reactions's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. THIS IS IT Reactions can edit or remove this page at any time.
Questions about THIS
How much does THIS IS IT Reactions charge for a sponsored video?
Based on the channel's median long-form views, an indicative sponsored integration is $150 to $250 per video. That works out to roughly $20 to $35 per 1,000 median views, so final pricing depends on the format and usage rights requested.
What does THIS IS IT Reactions post about on YouTube?
The channel posts reaction videos to classic rock, pop, soul and 80s and 90s songs, plus some movie and television discussions. Videos typically run 8 to 12 minutes, with a few shorter clips for social reach.
How do I contact THIS IS IT Reactions for a brand deal?
The channel lists a business email on its profile. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked directly through Starbooked.
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