Starbooked

The Headlines, a daily news podcast from The New York Times, covers top stories with analysis from Times reporters around the world. The show has 553 episodes and publishes every weekday, with a median episode length of about 10 minutes. Estimated downloads per episode are 50,000 to 80,000, a rate of roughly $900 to $2,000 per mid-roll ad read.

Why brands sponsor The Headlines

Daily news audience from a major newsroom, with high-production host-read placements

  • 553 episodes published every weekday, giving steady recurring placements
  • Apple Podcasts rating of 4.3 from 706 ratings, a sign of an engaged listener base
  • Reporter-led analysis at roughly 10 minutes per episode suits focused messages
Best forbusiness and professional services awarenesstools for news-consuming professionals
Watch forHeavy political and violent news content may not suit every brand; review episode placement carefully.

Brand fit report

Content

Topics, IAB taxonomy
News70%
Politics25%
Technology5%
Formats
news roundup, reporter analysis, explainer
Tone
informative, analytical
Language
English
Production
Studio production
Typical length
9 to 16 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode50k–80k
Estimated, confidence 60%: 706 Apple ratings fall in the 1,000 to 5,000 band, shifted for the show's daily cadence, high production, and Times brand, with a low Podcast Index popularity bucket of 9 supporting the upper range.
Audience asks aboutWhat are today's top news stories?What do recent U.S. political developments mean?How are AI and technology affecting news and policy?
Age
12%18-24
24%25-34
24%35-44
40%45+
Gender
48%women
52%men
Countries
🇺🇸 United States75%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
The New York Times
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description promotes only The New York Times subscriptions and apps.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Episode titles cover violent events such as 'Teenager Kills 4 at Oregon Elementary School' and a planned execution livestream, and feature heavy political content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 44 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Catch up on today’s top stories, with insight and analysis from Times reporters all over the world. From the team that brought you "The Daily." Listen every weekday morning. Subscribe today at nytimes.com/podcasts or on Apple Podcasts, Spotify and Amazon Music. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more…
The Headlines's own show description from the podcast feed

Do you make The Headlines? Claim or remove this page.

About The Headlines

The Headlines is a daily news podcast from The New York Times, which the feed credits as its owner and publisher. Each weekday episode gives a roundup of top stories with analysis from Times reporters around the world, and the show is produced by the team behind The Daily. The feed lists 553 episodes with a median length of about 10 minutes.

The show has an Apple Podcasts rating of 4.3 from 706 ratings. Listener estimates are based on rating counts and the show's cadence, and suggest a predominantly U.S. audience of adults, with roughly 50,000 to 80,000 downloads per episode. The feed and Apple Podcasts list no named sponsors, and the description promotes only New York Times subscriptions.

This show suits brands seeking daily news-audience reach with high production value. A host-read mid-roll is estimated at $900 to $2,000 per episode, which buys access to a large, engaged audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Headlines can edit or remove this page at any time.

Questions about The Headlines

How much does The Headlines charge for a podcast sponsorship?

Based on estimated downloads of 50,000 to 80,000 per episode, a host-read mid-roll is estimated at about $900 to $2,000 per episode. Rates are estimates derived from listener signals, not published by the show.

What is The Headlines about?

The Headlines is a daily New York Times news podcast that summarizes top stories with analysis from Times reporters around the world. Episodes run about 10 minutes and publish every weekday.

How do I contact The Headlines about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Sponsorship requests should go through the contact details the show provides.

Similar creators

Podcast and other creators in daily news, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
Today in Focuspodcast · GB
daily newscurrent affairs35k–$360–125046
Seattle Nowpodcast · US
local newsdaily news15k–$90–62044
us politicsdaily news50k–$360–200044
us politicsdaily news50k–$360–200044
sports talknew york sports15k–$90–62043
CBS Evening Newspodcast · US
daily newsnational news50k–$360–200043