Mr LATTE (@umpaul), a South Korean latte art and coffee creator, makes short and long coffee videos for about 41,900 subscribers with a median of 481 views per upload. He posts roughly 18 videos a year, and sponsored integrations are priced at $4 to $8 per 1,000 median views, or about $150 to $250 per Shorts-heavy video.
Korean latte art creator with engaged niche audience and frequent Shorts
- About 41,900 subscribers and 10.7 million lifetime views on a Korean-language coffee channel
- Median of 481 views per upload, with a 90th percentile of 1,428 views
- Roughly 18 uploads in the last year, with 8 in the last 90 days, plus a 26% Shorts share
Brand fit report
Content
- Formats
- latte art tutorials, YouTube Shorts art reveals, long-form coffee technique explainers
- Tone
- encouraging, instructional
- Language
- Korean
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 4 to 9 minutes for tutorials
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- coffee equipment
- Affiliate links
- No
The Wiggling Master tutorial videos dated 2026-08-31 describe a portable latte art training tool developed by a named maker, but no sponsorship disclosure is confirmed in the dossier.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions are about coffee technique, latte art and cafe visits, with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 42k | 481 | 8 |
Benchmark score: 18 / 100
Public rule, same for everyone. How it works.
Recent videos
▶위글링 마스터 실전 튜토리얼 (Wiggling Master Practical Tutorial) · 554 views
▶Wiggling Master Practical Turorial (위글링 마스터 실전 튜토리얼) · 277 views
▶위글링 마스터 튜토리얼 (Wiggling Master Tutorial) 라떼아트 마스터 하기 · 240 viewsLast three uploads, latest 46 days ago.
긍정에너지. 세상에서 커피를 가장 쉽고 명확하게 알려주는 커피닥터 미스터 노프라블 엄 책에서 배울수 없는 커피에 대해 배워봐요. 커피 뿐만 아니라 꿈을 꾸는 많은 분들 엄폴과 함께 꿈을 공유하고 함께 이뤄가봐요. 저는 유튜버, 강연가, 베스트 셀러 작가, 방송인, 뮤지컬배우 등의 꿈을 꾸고 있답니다. 저와 여러분들의 꿈이 이뤄지는 그날까지 열심히 좋은 영상 만들어 가겠습니다. 방송, 행사, 섭외, 광고, 강연 및 각종 문의는 이메일 또는 DM으로 부탁드립니다. 비지니스 문의 ▶ ro_um@naver.com IG 인스타그램 ▶ u_m_p_a_u_l_ Phone : +82 10-7621-5656
About Mr LATTE 미스터 라떼
Mr LATTE (@umpaul) is a South Korean coffee creator whose channel focuses on latte art, espresso technique and milk texturing. He posts a mix of Shorts art reveals and longer tutorials, with about 18 uploads in the past year. Per the channel's own description, the creator also works as a lecturer, author and broadcaster, though this is not verified on an external website.
The audience is estimated to be mostly Korean-speaking adults in their twenties and thirties who are home baristas or cafe enthusiasts. Viewers likely come to learn specific latte art patterns and pouring techniques. Median views sit near 481 per upload, with Shorts performing comparably to long-form videos.
Sponsored integrations are priced at $4 to $8 per 1,000 median views because the channel is Shorts-heavy, which works out to roughly $150 to $250 per video. That is a range of $4 to $8 CPM, compared with $10 to $30 CPM for typical paid ads. Coffee equipment and kitchen brands targeting Korean home cafe enthusiasts should consider booking.
Written from Mr LATTE 미스터 라떼's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mr LATTE 미스터 라떼 can edit or remove this page at any time.
Questions about Mr
How much does Mr LATTE charge for a sponsored video?
Based on the channel's median views and Shorts-heavy format, sponsored integrations are estimated at $150 to $250 per video, using a rate of $4 to $8 per 1,000 median views. Final pricing depends on format and deliverables, so confirm directly with the creator.
What does Mr LATTE post about on YouTube?
Mr LATTE posts Korean-language coffee content, mainly latte art tutorials, milk texturing and espresso technique. Many uploads are short art reveals that show a finished latte design, alongside longer explainers on tools and cafe practice.
How do I contact Mr LATTE for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the creator's profile for booking options.
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