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Us & Them

Podcast · usandthempodcast.com · US · EN
Hosted by Trey Kay

Us & Them, hosted by Trey Kay of West Virginia Public Broadcasting, tells stories from the fault lines separating Americans, listening to people on both sides of the divide. The show has 284 episodes released roughly every two weeks, typical length about 52 minutes. Estimated downloads per episode are 2,000 to 8,000, with a rate of $40 to $200 per mid-roll read.

Why brands sponsor Us & Them

Long-form public radio reporting that reaches listeners on both sides of America's divides

  • 284 episodes since 2015, released about every two weeks, with a 4.6 average Apple rating from 395 ratings.
  • Episodes run about 52 minutes, leaving room for a host-read mid-roll in a serious, attentive listening context.
  • Produced by a Peabody Award-winning public radio producer on West Virginia Public Broadcasting's own platform.
Best forregional brand awarenesshealth and community servicescivic and nonprofit campaigns
Watch forPolitical and addiction content may limit fit for consumer brands seeking light, upbeat settings.

Brand fit report

Content

Topics, IAB taxonomy
Society60%
Health & Fitness15%
Politics15%
Arts & Entertainment10%
Formats
narrative, interview, documentary
Tone
thoughtful, reportorial
Language
English
Production
Studio production
Typical length
45 to 55 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 395 Apple ratings, 284 episodes, public radio hosting on wvpublic.org, no sponsors seen, and a show older than five years.
Audience asks abouthow do people in West Virginia live with addictionwhat divides rural and urban Americanshow can policy address housing and healthcare gaps
Age
10%18-24
20%25-34
20%35-44
50%45+
Gender
50%women
50%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
WVPBPRX
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the feed credits West Virginia Public Broadcasting and the PRX hosting domain, with no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencelow
Politicsmedium

Episodes such as 'What We Hide — Examining The Collateral Damage Of Addiction' discuss substance use in depth, and 'Stay or Go' and 'Who Can Call Morgantown Home?' cover contested social topics.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 72 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 11 days ago, a new one about every 14 days.

We tell stories from the fault lines that separate Americans. Peabody Award-winning public radio producer Trey Kay listens to people on both sides of the divide.
Us & Them's own show description from the podcast feed

Do you make Us & Them? Claim or remove this page.

About Us & Them

Us & Them is a public radio podcast hosted by Trey Kay, a Peabody Award-winning producer for West Virginia Public Broadcasting. According to the show's website and feed, it tells stories from the fault lines that separate Americans, listening to people on both sides of the divide. Recent episodes cover addiction, rural health care, housing and foster care in Appalachia.

The feed lists 284 episodes released about every two weeks, with a median length of roughly 52 minutes. Apple Podcasts shows 395 ratings with an average of 4.6 stars, which the team uses to estimate reach. Listeners appear to be older, engaged adults in West Virginia and across the United States, though these demographic splits are estimates and not measured data.

No sponsors appear in the feed, which credits West Virginia Public Broadcasting. The estimated 2,000 to 8,000 downloads per episode suggest a rate of roughly $40 to $200 per host-read mid-roll. The show suits regional health, community and civic brands that value thoughtful, long-form audiences.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Us & Them can edit or remove this page at any time.

Questions about Us & Them

How much does Us & Them charge for a podcast sponsorship?

Estimated at about $40 to $200 per host-read mid-roll, based on an estimated 2,000 to 8,000 downloads per episode. Rates are estimates from public signals, not a published price list.

What is Us & Them about?

Us & Them is a public radio show hosted by Trey Kay that tells stories from the fault lines dividing Americans. Episodes cover addiction, rural health, housing and civic life in West Virginia and beyond.

How do I contact Us & Them about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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