Varied Not Random, hosted by Pat Sherwood and Adrian Bozman and produced by btwb, covers CrossFit, strength and conditioning, and gym ownership for athletes, coaches and owners. The show has 287 episodes, releases weekly, and runs about 37 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $40 to $200 per episode.
Weekly CrossFit and strength audience of gym owners and coaches, rated 4.9 on Apple
- 170 Apple ratings averaging 4.9, with 162 five-star reviews
- Weekly episodes since 2021 with 287 episodes in the archive
- Owner and coach interviews reach people who run training businesses
Brand fit report
Content
- Formats
- interview, co-hosted discussion, solo commentary
- Tone
- practical, candid
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 27 to 52 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the website promotes btwb's own gym management product, which is the show's publisher and not a third-party sponsor.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover training, gym ownership and fitness methods, with no explicit flag and no mature themes visible.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.btwb.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1562388495 |
| RSS feed | rss.buzzsprout.com/1746913.rss |
Benchmark score: 83 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| VNR #288: A Conversation with CrossFit Escondido. | 2026-10-13 | 52 min |
| VNR #287: The Gym with Seven Owners! | 2026-10-06 | 46 min |
| VNR #286: CrossFit Waipi`o - Owner interview | 2026-09-29 | 37 min |
| VNR #285: P90X, Insanity, and CrossFit | 2026-09-22 | 26 min |
| VNR #284: King William District CrossFit - Owner interview | 2026-09-15 | 50 min |
| VNR #283: Why People Quit CrossFit. | 2026-09-08 | 33 min |
Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.
Hosted by Pat Sherwood & Adrian Bozman, each episode is packed with insightful & actionable information aimed at people passionate about CrossFit, health & fitness, as well as general strength & conditioning. If you are an athlete, coach, gym owner or simply enjoy improving yourself & those around you through fitness, you've come to the right place. A podcast brought to you by the BTWB team.
About Varied Not Random
Varied Not Random is a weekly fitness podcast hosted by Pat Sherwood and Adrian Bozman and produced by btwb. According to the feed and the website, it covers CrossFit, strength and conditioning, and the work of running a gym, with interviews of owners and coaches alongside solo and co-hosted discussion. The show has 287 episodes since April 2021 and typically runs about 37 minutes.
Apple Podcasts lists 170 ratings with an average of 4.9. Listener figures are not published; based on the rating count, the show likely reaches an estimated 2,000 to 8,000 listeners per episode, which is an estimate and not a measured number. No third-party sponsors appear in the feed, and the website promotes btwb's own gym management product.
At an estimated 2,000 to 8,000 downloads, a host-read mid-roll would be priced at roughly $40 to $200 per episode. Fitness equipment brands, gym software companies and recovery product makers are the most natural fit for this audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Varied Not Random can edit or remove this page at any time.
Questions about Varied Not Random
How much does Varied Not Random charge for a podcast sponsorship?
Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would cost roughly $40 to $200 per episode. The show does not publish its rates, so the final price is negotiated directly.
What is Varied Not Random about?
Varied Not Random is a weekly podcast about CrossFit, strength and conditioning, and gym ownership. It features interviews with gym owners and coaches and discussions of training methods, hosted by Pat Sherwood and Adrian Bozman.
How do I contact Varied Not Random about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.
Similar creators
Podcast and other creators in crossfit, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
Barbell Shruggedpodcast | strength trainingcrossfit | 15k | – | $90–620 | 60 |
RxFitters@rxfitters · ES | crossfitweightlifting tutorials | 4.1k | 1.3k | $150–250 | 41 |
crossfitoneworld@crossfitoneworld | crossfitolympic lifting | 1.3k | 412 | $150–250 | 40 |
| crossfitfitness business | 5k | – | $40–200 | 36 | |
The Rich Froning Podcastpodcast | crossfitfitness | 5k | – | $40–200 | 29 |
Get With The Programmingpodcast | crossfitfitness programming | 5k | – | $40–200 | 12 |