Barbell Shrugged, hosted by Doug Larson with Coach Travis Mash and Dr. Mike Lane, covers strength training, nutrition and interviews with CrossFit Games athletes and coaches. With 1,000 episodes and a weekly Wednesday cadence, episodes run about 53 minutes. Estimated downloads are 5,000 to 25,000 per episode, at a rate of $90 to $625 per episode.
Engaged strength and CrossFit audience with an 11-year-old archive of expert interviews
- Apple Podcasts shows 2,585 ratings averaging 4.7 stars, a strong signal of an engaged listener base.
- Weekly episodes with about 53 minute runtimes give a sponsor reliable, recurring host-read placement.
- Interviews with coaches and researchers such as Dr. Eric Trexler and Dr. Andy Fry suit credible performance and recovery brands.
Brand fit report
Content
- Formats
- co-hosted banter, interview, solo monologue
- Tone
- technical, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 40 to 55 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed, and no funding links are listed.
Suitability GARM Brand Safety Floor + Suitability
The feed carries the explicit flag, and the episode 'Peptides w/ Dr. Kyle Gillett' is a drug-adjacent topic, though it is discussed in a clinical context.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | BarbellShrugged.com |
| Apple Podcasts | podcasts.apple.com/podcast/id509969439 |
| RSS feed | barbellshrugged.libsyn.com/rss |
Benchmark score: 60 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| 867 - Elite Athletes and Special Ops w/ Robb Rogers | 2026-10-07 | 49 min |
| 866 - The Godfather of Velocity-Based Training w/ Dr. Bryan Mann | 2026-10-01 | 1 h 7 min |
| 865 - Built to Last: Strength, Recovery, and Return to Performance w/ | 2026-09-23 | 1 h 8 min |
| 864 - Strength and Conditioning Industry Pioneer w/ Dr. Andy Fry | 2026-09-16 | 1 h 9 min |
| 863 - From Competitor to Recreational Athlete w/ Gini Grimsley | 2026-09-09 | 49 min |
| 862 - Coaching Behavior Change w/ Cody McBroom | 2026-09-02 | 52 min |
Last six episodes from the show's feed, latest 12 days ago, a new one about every 7 days.
New episode every Wednesday! Join the Barbell Shrugged crew in conversations about fitness, training, and frequent interviews w/ CrossFit Games athletes!
About Barbell Shrugged
Barbell Shrugged is a fitness podcast published weekly on Wednesdays, with 1,000 episodes in its feed and episodes running about 53 minutes. Doug Larson, with Coach Travis Mash and Dr. Mike Lane, hosts the show, which covers strength training, nutrition and interviews with CrossFit Games athletes, according to the show's website and the RSS feed.
The website describes the show as a video podcast with regular conversations on fitness and training. Recent episodes include interviews on velocity-based training, blood flow restriction and athlete monitoring. Apple Podcasts lists 2,585 ratings averaging 4.7 stars.
Audience figures are estimates, not published numbers. Based on the Apple ratings count and show age, the show likely draws 5,000 to 25,000 downloads per episode, mostly fitness enthusiasts and coaches in the United States. No sponsors are visible in the feed. A host-read mid-roll would cost an estimated $90 to $625 per episode, suited to supplement, equipment and recovery brands.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Barbell Shrugged can edit or remove this page at any time.
Questions about Barbell Shrugged
How much does Barbell Shrugged charge for a podcast sponsorship?
Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Exact pricing depends on the sponsor's terms and the show's own rate card.
What is Barbell Shrugged about?
Barbell Shrugged is a weekly fitness podcast covering strength training, nutrition and interviews with CrossFit Games athletes and sports scientists. Hosts include Doug Larson, Travis Mash and Mike Lane.
How do I contact Barbell Shrugged about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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