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Бизнес Пища - Роман Калинин

@vatelmarketing · RU · RU

Roman Kalinin (@vatelmarketing), based in Russia, produces Business Pischa, a Russian-language channel of interviews and short clips with food industry executives, marketers and plant directors. The channel has about 16,400 subscribers and a median of roughly 1,000 views per video, with about 50 uploads in the past 90 days. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Бизнес

Reaches Russian food industry decision makers with business-focused video

  • About 16,400 subscribers and a median of 1,036 views per recent video
  • Around 50 uploads in 90 days, with 68% of content as Shorts
  • Audience centered on food manufacturing, retail and marketing professionals
Best forB2B food equipment and ingredient suppliersindustry conference and event promotion
Watch forMedian views are modest and the audience is niche, so reach is narrow.

Brand fit report

Content

Topics, IAB taxonomy
Business45%
Food & Drink35%
Science & Technology10%
Events10%
Formats
short vertical clips, long-form expert interviews, conference recap clips
Tone
professional, analytical
Language
Russian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 15 to 60 minutes for interviews

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 50 comments
Engagement0.6%
Likes and comments per view on recent videos
Audience asks abouthow food manufacturers scale productionwhat drives retail demand for ready mealswhich technologies extend shelf life
Age
5%18-24
30%25-34
40%35-44
25%45+
Gender
40%women
60%men
Countries
Russia80%
Kazakhstan5%
Uzbekistan5%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is limited to food industry business topics with no flagged material in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube16k1k50

Benchmark score: 41 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest today.

БИЗНЕС ПИЩА - это видеоинтервью с руководителями, маркетологами и директорами пищевых предприятий об отрасли с инсайтами и кейсами. Предложения по поводу коллабораций, развития канала, рекламы и сотрудничеству: roman@vatelmarketing.ru
Бизнес Пища - Роман Калинин's own profile description on YouTube

Are you Бизнес Пища - Роман Калинин? Claim or remove this profile.

About Бизнес Пища - Роман Калинин

Roman Kalinin runs the Russian-language channel Business Pischa (@vatelmarketing), which publishes interviews and short clips with executives, marketers and plant directors in the food industry. Much of the output is vertical Shorts under a minute, supplemented by longer expert interviews and conference recaps. The channel has about 16,400 subscribers and a median of roughly 1,000 views per video, with an upload pace of about 50 videos in the past 90 days.

The audience is likely made up of food manufacturing, retail and FMCG professionals based mainly in Russia, with some viewers in neighboring Central Asian markets. These demographic figures are estimates rather than platform-reported data. Business Pischa's recent activity centers on industry events, which suggests a professional viewer base.

The channel suits food ingredient suppliers, equipment makers and B2B marketers who want to reach Russian food industry buyers. Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM against median views, compared with typical paid ad CPMs of $10 to $30.

Written from Бизнес Пища - Роман Калинин's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Бизнес Пища - Роман Калинин can edit or remove this page at any time.

Questions about Бизнес

How much does Roman Kalinin charge for a sponsored video?

Based on the channel's median views, a sponsored integration is estimated at $150 to $250 per video for the Shorts-heavy format. Exact rates are not published, so confirm with the creator directly.

What does Roman Kalinin post about on YouTube?

The channel covers the food industry, including ready meals, retail trends, food manufacturing technology and business interviews with executives. It mixes short vertical clips with longer expert interviews and conference recaps.

How do I contact Roman Kalinin for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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