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Salzburg Tourismus

@visitsalzburg · AT · EN

Salzburg Tourismus (@visitsalzburg) is the official city tourism channel for Salzburg, Austria, posting short city guides, event highlights and Mozart content. The channel has about 4,170 subscribers and a median of roughly 128,800 views per video, uploads several times a month, and is priced at $4 to $8 per 1,000 median views for sponsored Shorts.

Why brands book Salzburg

Official Salzburg channel with 128,800 median views per video

  • Median of about 128,800 views per video, with a p90 near 901,000 views
  • Publishes roughly 18 videos a year, with 3 in the last 90 days
  • Sponsored Shorts priced at $4 to $8 per 1,000 median views, or about $520 to $1,030 per video
Best forhotel and tour bookingstravel app launchesregional food and retail brands
Watch forOfficial tourism-office channel; expect content tied to city promotion rather than independent reviews, and check current rates with the channel.

Brand fit report

Content

Topics, IAB taxonomy
Travel70%
Arts & Entertainment20%
Food & Drink10%
Formats
short vertical city clips, event promotion, location highlight reels
Tone
upbeat, informative
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 40 seconds

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutwhat to do in Salzburgwhen to visit for festivals or Christmas marketswhere to eat and shop locally
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
55%women
45%men
Countries
🇩🇪 Germany25%
🇺🇸 United States15%
🇬🇧 United Kingdom10%
🇦🇹 Austria10%
LanguagesEnglish 85%German 15%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
tourism services, attractions passes, events
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel is the official tourism office of Salzburg and promotes its own attractions such as the Salzburg Card.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers Christmas markets, folk festivals and Mozart, with no flagged material in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.2k129k3

Benchmark score: 54 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 74 days ago.

Salzburg - Die Bühne der Welt Entdecke mit uns die Mozartstadt: verborgene Perlen, spannende Orte, Museen, Events, Shopping und mehr. Wir bemühen uns um aktuelle Infos, dennoch können sich Öffnungszeiten, Preise oder Angebote ändern. Bitte prüfe vorab, ob die Angaben noch gültig sind (Kontakt siehe unten). Offenlegung gemäß § 25 Mediengesetz (MedienG) Informationspflicht gemäß § 5 Abs. 1 und 2 E-Commerce-Gesetz (ECG) Medieninhaber: TSG Tourismus Salzburg GmbH Unternehmensgegenstand: Salzburg Information / Salzburg Congress / Paracelsus Bad & Kurhaus Anschrift: Auerspergstraße 6, 5020
Salzburg Tourismus's own profile description on YouTube

Are you Salzburg Tourismus? Claim or remove this profile.

About Salzburg Tourismus

Salzburg Tourismus, operating as @visitsalzburg, is the official YouTube channel of the tourism organization for Salzburg, Austria. The channel posts short vertical clips of city highlights, seasonal events such as the Christmas markets and St. Rupert's Day Fair, Mozart anniversary content and everyday local spots, mostly in English with German versions of key videos. Uploads run at around 18 per year, and most videos are under 40 seconds.

Estimated viewers are international city-break planners and German-speaking travelers, with the largest shares from Germany, the United States and the United Kingdom. Median views are about 128,800 per video, with a p90 near 901,000. These audience figures are estimates based on title and language data rather than audience analytics.

Brands in travel, hospitality, regional food and retail, and cultural tourism can book this channel for sponsored Shorts. Rates run $4 to $8 per 1,000 median views because most videos are Shorts, or about $520 to $1,030 per video. That compares with paid ads at a $10 to $30 CPM, where this channel's CPM would be $4 to $8 per 1,000 views.

Written from Salzburg Tourismus's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Salzburg Tourismus can edit or remove this page at any time.

Questions about Salzburg

How much does Salzburg Tourismus charge for a sponsored video?

Based on median views of about 128,800 and Shorts-heavy content, the estimated rate is $4 to $8 per 1,000 median views, or roughly $520 to $1,030 per video. Confirm final pricing directly with the channel.

What does Salzburg Tourismus post about on YouTube?

The channel posts short city guides about Salzburg, including Mozart content, festivals, Christmas markets, local food and shopping spots, and summer activities. Most videos are under 40 seconds and appear in English and German.

How do I contact Salzburg Tourismus for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.

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