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We're Obsessed

Podcast · www.theringer.com · EN
Hosted by Jodi Walker, Nora Princiotti

We're Obsessed is a weekly pop culture show from The Ringer, hosted by Jodi Walker and Nora Princiotti, covering celebrity gossip, viral trends and media crazes. It has 103 episodes published on a roughly five-day cadence, with a median length near 93 minutes. Estimated downloads per episode are 20,000 to 80,000 (estimated), with an indicative rate of $360 to $2,000 per episode.

Why brands sponsor We're Obsessed

Weekly pop culture show from The Ringer with a rated, engaged audience

  • Published by The Ringer, with 103 episodes on a roughly five-day cadence
  • 223 Apple Podcasts ratings with a 4.8 average, a strong signal of an engaged listener base
  • Long-form episodes near 90 minutes give sponsors room for multiple host-read mid-rolls
Best forentertainment and streaming launchesbeauty and lifestyle brands
Watch forDownload estimates are inferred from ratings, not published, and the show has no visible sponsor history.

Brand fit report

Content

Topics, IAB taxonomy
Celebrity News45%
Pop Culture35%
Social Media12%
Film and TV8%
Formats
co-hosted banter, news roundup, segmented discussion
Tone
irreverent, conversational
Language
English
Production
Studio production
Typical length
85 to 110 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 50%: 223 Apple ratings (band 1,000 to 5,000 ratings suggests 20,000 to 80,000 downloads, pulled down slightly because the show is under two years old and has no visible sponsors, and supported by Ringer-network hosting on Megaphone and a high Podcast Index popularity score of 9).
Audience asks aboutWhat celebrity and influencer drama is trending this weekWhich viral trends and micro-dramas are worth watchingWhat is the latest on TV shows and reunions
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
60%women
40%men
Countries
🇺🇸 United States80%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
The Ringer
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by The Ringer with no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencelow
Politicslow

Episode titles reference adult-themed content such as 'The COVID-Cautious Lesbian Bar in Western Massachusetts' and 'Love Is Blind', and the feed is not flagged explicit, so mature themes are present without explicit labelling.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 5 days.

Your FYP has a podcast! Every Wednesday and Friday, The Ringer’s Jodi Walker and Nora Princiotti dig into the pop culture obsessions, celebrity gossip, viral vernacular, and media crazes that are taking over your life.
We're Obsessed's own show description from the podcast feed

Do you make We're Obsessed? Claim or remove this page.

About We're Obsessed

We're Obsessed is a pop culture podcast from The Ringer, hosted by Jodi Walker and Nora Princiotti. Each episode digs into celebrity gossip, viral vernacular, media crazes and entertainment news, with the show publishing every Wednesday and Friday according to the Apple Podcasts listing and the feed. Episodes run long, with a median length of about 93 minutes, and the feed lists 103 episodes since February 2025.

Apple Podcasts shows 223 ratings with a 4.8 average, which points to a sizable and engaged listener base. Download numbers are not published, so the estimate of 20,000 to 80,000 downloads per episode is inferred from that rating count and the show's age, not measured. The audience is likely concentrated among adults in the United States, skewing toward listeners in their twenties and thirties.

The feed and Apple listing show no sponsors, so the show's commercial history is unknown. An indicative host-read mid-roll rate is about $360 to $2,000 per episode. Brands in entertainment, streaming, beauty and lifestyle are likely fits, particularly those launching content or products tied to pop culture moments.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. We're Obsessed can edit or remove this page at any time.

Questions about We're Obsessed

How much does We're Obsessed charge for a podcast sponsorship?

The indicative rate for a host-read mid-roll is about $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads per episode. Actual pricing depends on the show's own terms and is not published in the dossier.

What is We're Obsessed about?

We're Obsessed is a weekly pop culture podcast from The Ringer, hosted by Jodi Walker and Nora Princiotti. It covers celebrity news, viral trends, TV and media crazes in conversational episodes of roughly 90 minutes.

How do I contact We're Obsessed about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. The dossier does not list a direct sponsorship contact, so use Starbooked to reach the show.

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reality tvpop culture15k–$90–62098
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