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What Was That Like - True Stories. Real People.

Podcast · WhatWasThatLike.com · EN
Hosted by Scott Johnson, Meredith Hackwith Edwards

What Was That Like, hosted by Scott Johnson and Meredith Hackwith Edwards, features first-person true stories from people describing dangerous, dramatic or life-changing events, from animal attacks to plane crashes. The show has 377 episodes, releases roughly every four days, and typical episodes run about 49 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $40 to $200 per episode.

Why brands sponsor What Was That Like - True Stories. Real People.

Long-form true stories with a loyal listener base and a strong Apple rating

  • Apple Podcasts shows 1,751 ratings with an average of 4.7 out of 5.
  • 377 episodes since July 2018 give a long, searchable archive.
  • Each episode is a single first-person story of about 49 minutes, so ad slots sit inside an engaged listen.
Best forbrand awarenessconsumer subscription servicesmental health and wellness apps
Watch forThe explicit flag and violent subject matter may rule out family-oriented brands.

Brand fit report

Content

Topics, IAB taxonomy
True Crime40%
Personal Journals35%
Society & Culture25%
Formats
interview, narrative, solo monologue
Tone
dramatic, candid
Language
English
Production
Clean, edited audio
Typical length
35 to 60 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 1,751 Apple ratings points to the 2,000 to 8,000 band, supported by a 2018 start, 377 episodes, a Megaphone host and popularity 9, with a shift up not applied because the show is over five years old.
Audience asks aboutHow did the storyteller survive the event?What happened after the incident?How did the experience change their life?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
55%women
45%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencehigh
Politicslow

The description cites animal attacks, plane crashes and mass shootings, and the feed is flagged explicit (1).

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 4 days.

A storytelling podcast, with first-hand amazing stories presented by Scott Johnson and Meredith Hackwith Edwards. Each storyteller tells their own personal true story, with all the details of what happened. Animal attacks, plane crashes, mass shootings, and more – you'll hear what happened directly from the person who experienced it, and the inspirational outcome of how they came out on the other…
What Was That Like - True Stories. Real People.'s own show description from the podcast feed

Do you make What Was That Like - True Stories. Real People.? Claim or remove this page.

About What Was That Like - True Stories. Real People.

What Was That Like is a storytelling podcast that presents first-hand true accounts from people who lived through unusual, dangerous or life-changing events. Scott Johnson and Meredith Hackwith Edwards host the show, which is published by Glassbox Media, and the feed description names animal attacks, plane crashes and mass shootings among its subjects. Each storyteller tells their own story in full detail, followed by how they came through it.

The show has released 377 episodes since July 2018, with new full episodes roughly every four days and bonus episodes in between. Typical episodes run about 49 minutes. Apple Podcasts lists 1,751 ratings with an average of 4.7 out of 5, and the feed is hosted on Megaphone.

Listeners are estimated to number between 2,000 and 8,000 per episode, based on the Apple rating count and show history, and the audience is estimated to skew toward adults with a broad age spread. No sponsors were seen in the feed. Estimated rates run about $40 to $200 per episode, and this would suit consumer brands willing to accept an explicit, violent-subject show. Source: the show's RSS feed and Apple Podcasts listing.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What Was That Like - True Stories. Real People. can edit or remove this page at any time.

Questions about What Was That Like - True Stories. Real People.

How much does What Was That Like charge for a podcast sponsorship?

Estimated rates run about $40 to $200 per host-read mid-roll, based on an estimated 2,000 to 8,000 downloads per episode at $18 to $25 per 1,000. Exact pricing depends on the show's current terms.

What is What Was That Like about?

What Was That Like is a storytelling podcast in which people tell their own true stories about dangerous or dramatic events, hosted by Scott Johnson and Meredith Hackwith Edwards.

How do I contact What Was That Like about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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