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You're Saying It Wrong

Hosted by Fletcher Powell

You're Saying It Wrong, hosted by Fletcher Powell and produced by KMUW as part of the NPR Podcast Network, explores commonly mispronounced and misused English words. The show has 200 episodes released roughly weekly, with median episodes around 32 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a sponsorship rate of about $40 to $200 per episode.

Why brands sponsor You're Saying It Wrong

Engaged, educated listeners who care about how English is used and spoken.

  • Weekly episodes of roughly 32 minutes give a host-read spot room to breathe.
  • Show earned first place in Interview Podcasts at the Public Media Journalists Association awards in 2022.
  • Apple rating of 4.7 from 187 ratings signals a loyal, satisfied audience.
Best foreducation and reference productsbook and publishing campaignslanguage learning apps
Watch forDownload estimates are modeled from ratings, and the audience is likely to be small relative to larger network shows.

Brand fit report

Content

Topics, IAB taxonomy
Education45%
Language Learning25%
Society & Culture20%
Comedy10%
Formats
interview, co-hosted banter, themed episode
Tone
witty, informative
Language
English
Production
Studio production
Typical length
30 to 35 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 45%: 187 Apple ratings (50 to 200 band), a five-year-old show with weekly cadence, NPR network affiliation and a Podcast Index popularity of 9.
Audience asks aboutHow should common words be pronounced correctly?Where do English word usages and etymologies come from?How do regional dialects differ in speech?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
NPRKMUWPRX
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names NPR Podcast Network and PRX distribution only.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and episode titles cover language topics such as insults and red flags with no adult or violent content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

EpisodeDateLength
Fall! Autumn! Fall! Autumn!2026-10-1732 min
Pragmatics!2026-10-1033 min
Insults 2: Return of the Clunch2026-10-0330 min
Insults: The Blah-Blahs Are at the Gate2026-09-2635 min
Sh-sh-sh-shibboleths2026-09-1937 min
Toponymy!2026-09-1236 min

Last six episodes from the show's feed, latest 2 days ago, a new one about every 7 days.

From KMUW Studios and part of the NPR Podcast Network, You're Saying It Wrong is a podcast that looks at what we get wrong—and what we sometimes get right—when it comes to this English language. Hosted by KMUW's Fletcher Powell, each episode features a conversation with the sister and brother who wrote the book on it. Literally. You're Saying It Wrong: A Pronunciation Guide to the 150 Most…
You're Saying It Wrong's own show description from the podcast feed

Do you make You're Saying It Wrong? Claim or remove this page.

About You're Saying It Wrong

You're Saying It Wrong is a weekly podcast from KMUW Studios, part of the NPR Podcast Network, hosted by Fletcher Powell. Each episode features a conversation with Kathryn and Ross Petras, authors of a pronunciation guide to commonly mispronounced English words, and explores how English is misused and where its words come from. Episodes run about 30 to 35 minutes and the feed lists 200 episodes.

According to the Apple Podcasts listing, the show holds a 4.7 average rating from 187 ratings. Audience figures are estimates, not published numbers: the show likely reaches around 2,000 to 8,000 listeners per episode, skewing toward a US audience interested in language and education. The feed shows no sponsors, and the show's own description names NPR and PRX as distribution partners.

A host-read sponsorship at the estimated audience size would sit around $40 to $200 per episode. The show suits education publishers, reference tools and language learning products.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. You're Saying It Wrong can edit or remove this page at any time.

Questions about You're Saying It Wrong

How much does You're Saying It Wrong charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll spot would be roughly $40 to $200 per episode. Final pricing depends on the show's own terms and the placement requested.

What is You're Saying It Wrong about?

The show explores commonly mispronounced and misused English words, the history behind them, and how language changes. Each episode is an interview or themed discussion, typically around 30 to 35 minutes long.

How do I contact You're Saying It Wrong about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

Similar creators

Podcast and other creators in language, ranked by score.

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linguisticslanguage15k–$90–62089
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languageeducation15k–$90–62037