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Beast over Burden powered by Barbell Logic

Hosted by Matt Reynolds, Niki Sims

Beast over Burden, powered by Barbell Logic, is a strength training podcast hosted by Matt Reynolds and Niki Sims, with guests from the strength world. It has 573 episodes released weekly, typically 25 to 35 minutes long. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per host-read mid-roll ad.

Why brands sponsor Beast over Burden powered by Barbell Logic

A large, loyal strength training audience with a 4.7 Apple rating

  • Apple Podcasts shows 1,150 ratings with a 4.7 average, a strong signal of engaged listeners.
  • Weekly releases over 573 episodes give a steady, long-running placement window.
  • Episodes run roughly 25 to 35 minutes, enough room for a full host-read mid-roll.
Best forsupplementshome gym equipmentathletic apparel
Watch forThe show is run by Barbell Logic, which already promotes its own coaching, so competing fitness brands may be less welcome.

Brand fit report

Content

Topics, IAB taxonomy
Health & Fitness85%
Food & Drink10%
Personal Finance5%
Formats
interview, solo monologue, co-hosted banter
Tone
encouraging, practical
Language
English
Production
Clean, edited audio
Typical length
25 to 35 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings count of 1,150 (band 1,000 to 5,000 implies 20,000 to 80,000), weekly cadence over 573 episodes, and a Podcast Index popularity of 9, with no named sponsors in the feed to adjust it.
Audience asks aboutHow to keep training around injuries and painHow to build strength after 40 or later in lifeWhich home gym equipment is worth buying
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
40%women
60%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Barbell Logic
Categories promoted
fitness coaching, nutrition coaching
Affiliate links
No

No sponsor mentions found in the feed; the website describes coaching options and the show is produced by Barbell Logic itself.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed carries the explicit flag (explicit = 1), and the episode titles cover health and aging topics with no violent or drug-related content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Join expert voices from Barbell Logic and others from the world of strength for resources to help you get strong for life. Get coaching options and more educational content at barbell-logic.com.
Beast over Burden powered by Barbell Logic's own show description from the podcast feed

Do you make Beast over Burden powered by Barbell Logic? Claim or remove this page.

About Beast over Burden powered by Barbell Logic

Beast over Burden, powered by Barbell Logic, is a strength training podcast hosted by Matt Reynolds and Niki Sims, according to the show's website. Episodes feature interviews with strength coaches and athletes covering training through injury, strength after 40, home gym equipment, and nutrition. The feed lists 573 episodes with a weekly release schedule and median episode length near 33 minutes.

Apple Podcasts shows 1,150 ratings with a 4.7 average, the strongest signal in this profile. Listener demographics are estimated, not measured: the audience is likely adults interested in strength training, skewing toward 35 and older and based mainly in the United States. Estimated downloads run from 20,000 to 80,000 per episode. No sponsors are named in the feed, and the show's own Barbell Logic coaching is promoted instead.

Brands that sell home gym gear, supplements, or training apparel should consider this show. Based on the estimated audience, a host-read mid-roll would cost roughly $360 to $2,000 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Beast over Burden powered by Barbell Logic can edit or remove this page at any time.

Questions about Beast over Burden powered by Barbell Logic

How much does Beast over Burden charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at $360 to $2,000. Rates are estimates derived from listener size, not a published rate card.

What is Beast over Burden about?

Beast over Burden is a strength training podcast hosted by Matt Reynolds and Niki Sims. Episodes cover training for longevity, injury recovery, home gym equipment, and nutrition, often with guest coaches.

How do I contact Beast over Burden about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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