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Bookends with Mattea Roach

Podcast · www.cbc.ca/books · CA · EN
Hosted by Mattea Roach, Eleanor Wachtel

Bookends with Mattea Roach, produced by CBC, features conversations with writers about their books, the world and their work. The show has 169 episodes released roughly weekly, with a median length of about 29 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll ad. A distinctive detail is its Apple Podcasts record of 234 ratings averaging 4.6.

Why brands sponsor Bookends with Mattea Roach

Literary conversations from CBC with a loyal, highly rated audience

  • 234 Apple Podcasts ratings averaging 4.6 stars, with 169 episodes released weekly
  • Published by CBC, a trusted national broadcaster, with high production standards
  • Listeners are engaged readers who seek out new books and big questions
Best forpublishers and book launchesindependent bookstoresliterary festivals
Watch forEstimated audience only; no sponsor history visible, and CBC may have its own ad policy.

Brand fit report

Content

Topics, IAB taxonomy
Books & Literature80%
Arts & Entertainment15%
Society5%
Formats
interview, conversation with author, highlights compilation
Tone
thoughtful, conversational
Language
English
Production
Studio production
Typical length
25 to 35 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple ratings_count of 234 falls in the 200 to 1,000 band (5,000 to 25,000), with 169 episodes, weekly cadence and CBC backing supporting the upper half, though the show is older than five years which slows rating accumulation.
Audience asks aboutWhat is a recent book worth reading?How do authors approach their writing process?What are the themes behind a new novel?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
55%women
45%men
Countries
🇨🇦 Canada70%
🇺🇸 United States15%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
CBC
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; CBC is listed as publisher and owner only.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Titles cover topics such as violence in fiction ('Can you justify killing bad men?') and political themes ('Can you make a family, and a country, great again?'), with no explicit flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 78 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence43 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 8 days ago, a new one about every 7 days.

When the book ends, the conversation begins. Mattea Roach speaks with writers who have something to say about their work, the world and our place in it. You’ll always walk away with big questions to ponder and new books to read.
Bookends with Mattea Roach's own show description from the podcast feed

Do you make Bookends with Mattea Roach? Claim or remove this page.

About Bookends with Mattea Roach

Bookends with Mattea Roach is a CBC podcast in which Mattea Roach speaks with writers about their books, their work and the wider world. Episodes are typically 25 to 35 minutes long and the show has released 169 episodes on a roughly weekly cadence, according to the feed. Recent guests have included Anne Carson and Maggie O'Farrell, and the show is also associated with Eleanor Wachtel. The Apple Podcasts listing shows 234 ratings averaging 4.6 stars.

Listeners are estimated, not measured, to number roughly 5,000 to 25,000 per episode, based on the Apple ratings band and the show's age and cadence. The estimated audience skews toward adults aged 35 and older, and is concentrated in Canada, according to estimates. No sponsors are visible in the feed, and the show is published by CBC.

At an estimated $90 to $625 per host-read mid-roll ad, a sponsorship suits book publishers, literary events and independent bookstores seeking an engaged, book-buying audience. Source: the show's RSS feed, the Podcast Index and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Bookends with Mattea Roach can edit or remove this page at any time.

Questions about Bookends with Mattea Roach

How much does Bookends with Mattea Roach charge for a podcast sponsorship?

Estimated rates are about $90 to $625 per host-read mid-roll ad, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the show's current terms and the placement requested.

What is Bookends with Mattea Roach about?

The show features CBC conversations in which Mattea Roach talks with writers about their books, their work and the wider world. Episodes run about 25 to 35 minutes.

How do I contact Bookends with Mattea Roach about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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