Starbooked

Burden of Guilt is a serial true crime podcast from iHeartPodcasts and Glass Podcasts that follows one mother's contested custody and abuse allegation case across seasons. It runs 43 episodes with a weekly cadence and a median length of about 35 minutes. Estimated downloads per episode are 20,000 to 80,000, with a rate of roughly $360 to $2,000 per host-read mid-roll ad.

Why brands sponsor Burden of Guilt

Serious true crime serial with a high-production, loyal listener base

  • Apple rating of 4.5 from about 1,665 ratings signals an engaged, established audience.
  • Weekly full episodes near 35 minutes give a predictable slot for host-read mid-roll placements.
  • Season 3 is in release, with bonus episodes extending listener time between main episodes.
Best forstreaming and entertainment launcheslegal and family servicesbrand awareness for premium audio
Watch forSubject matter involves child abuse allegations, so placements need careful brand-safety review.

Brand fit report

Content

Topics, IAB taxonomy
True Crime90%
Family and Relationships10%
Formats
narrative, serial episodes, bonus interviews
Tone
serious, suspenseful
Language
English
Production
Studio production
Typical length
35 to 40 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple ratings_count of 1,665 maps to the 20,000 to 80,000 band, supported by the high Podcast Index popularity bucket (9), an iHeart and Glass Podcasts publisher, and a high-production serial format.
Audience asks aboutWhat really happened in the custody case?Are the allegations true or false?How did the family's court battles end?
Age
15%18-24
35%25-34
28%35-44
22%45+
Gender
60%women
40%men
Countries
🇺🇸 United States75%
🇨🇦 Canada8%
🇬🇧 United Kingdom7%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
iHeartPodcastsGlass PodcastsParamount+
Categories promoted
streaming video
Affiliate links
No

Feed and description promote the Paramount+ docuseries adaptation of season 1, with no host-read sponsor mentions found in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencemedium
Politicslow

Feed carries an explicit flag and episode titles reference child abuse allegations, a sensitive topic for brand placement.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

For one mother, believing the truth cost her everything. After a contentious divorce, Cindy was ready to begin again. To her surprise, she found a new partner, Kenny. Days after their engagement came a devastating allegation that Kenny abused her 9-year-old son. To Cindy, the facts behind the accusation didn’t add up. She believed the claims had less to do with reality, and more to do with…
Burden of Guilt's own show description from the podcast feed

Do you make Burden of Guilt? Claim or remove this page.

About Burden of Guilt

Burden of Guilt is a serial true crime podcast produced by iHeartPodcasts and Glass Podcasts. Each season follows one family's contested allegation and court battles, and the third season is currently releasing weekly. The feed lists 43 episodes with full episodes around 35 minutes, plus trailers and bonus episodes.

The show's website and Apple Podcasts listing report a 4.5 average rating from about 1,665 ratings. Listener demographics are estimates based on the rating count and the show's publisher and format, not published data. The feed and description show no host-read sponsors, and the show promotes the Paramount+ docuseries adaptation of season 1.

Estimated downloads are 20,000 to 80,000 per episode, which implies a host-read mid-roll rate of about $360 to $2,000 per episode. The show suits streaming, legal, and family-services brands that want premium audio, with careful placement given its subject matter.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Burden of Guilt can edit or remove this page at any time.

Questions about Burden of Guilt

How much does Burden of Guilt charge for a podcast sponsorship?

Estimated host-read mid-roll rates run about $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads per episode. Exact pricing is set by the show's team.

What is Burden of Guilt about?

Burden of Guilt is a serial true crime podcast from iHeartPodcasts and Glass Podcasts. Each season follows one family's contested child abuse allegation and the court battles that followed.

How do I contact Burden of Guilt about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

Similar creators

Podcast and other creators in true crime, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
conspiracy theoriestrue crime50k–$360–2000100
true crimecriminal profiling50k–$360–2000100
celebrity newspop culture53k–$450–2000100
British Scandalpodcast · GB
historytrue crime50k–$360–2000100
true crimehistory15k–$90–620100
historytrue crime50k–$360–2000100