ちゃんママ

@chanmama03 · JP · JA

baby products new mom tips household goods japanese parenting

ちゃんママ (@chanmama03), a Japanese parenting creator, makes YouTube Shorts reviewing baby and household goods for new mothers. With about 11,700 subscribers and a median of roughly 17,000 views per video, she posts about five times a quarter. Sponsored Shorts start around $150 to $250 per video.

Why brands book ちゃんママ

Japanese new-mom Shorts that turn baby gear reviews into affiliate-style sales

Median of about 17,000 views per Short, with a top video reaching over 1.2 million.
Five uploads in the last 90 days, with a consistent baby and household focus.
Sponsored rate roughly $150 to $250 per video, about $4 to $8 per 1,000 median views (Shorts CPM).

Best forbaby product launches in Japanhousehold goods and kitchen toolsaffordable Shorts sponsorships

Watch forMost recent uploads have far lower views than the viral outliers, so expect typical reach nearer the median.

Brand fit report

Content

Topics, IAB taxonomy

Parenting70%

Home & Garden20%

Shopping10%

Formats: vertical short product review, tips listicle, affiliate product showcase
Tone: friendly, practical
Language: Japanese
On camera: No, voiceover and b-roll
Production: Phone, natural light
Typical length: under 40 seconds

Audience

Commercial intent70/100

Comments asking for links, prices or where to buy

Sentiment75/100

Estimated from titles, descriptions and engagement

Engagement0.4%

Likes and comments per view on recent videos

Audience asks aboutwhich baby goods are worth buyinghow to make household chores easier with kidswhere to find the products shown

Age

15%18-24

65%25-34

18%35-44

2%45+

Gender

90%women

10%men

Countries

🇯🇵 Japan95%

LanguagesJapanese 100%

Commercial

15%of the last 50 videos were sponsored

Nativeproduct shown in use

Brands seen: TEMURanvooSwitchBot
Categories promoted: baby products, household goods, kitchen tools, electronics, oral care
Affiliate links: Yes

The Shorts 'TEMU 防災トイレ' and 'TEMU モバイルバッテリー' are described as items selected through @temu_japan, and the 'TEMU 洗濯機' video offers a discount code, so sponsorship is likely in part.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow

Adultlow

Drugslow

Violencelow

Politicslow

Family friendly
Content is about baby care and household products with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

Platform	Followers	Median views	Uploads, 90d
YouTube	12k	17k	5
Instagram	–	–	–

Benchmark score: 57 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50

Activity Uploads in the last 90 days5 / 30

Reach Followers on the main platform2 / 20

Recent videos

▶防災トイレについて🚽 #youtubeshorts · 11k views

▶見た目も機能も大優勝 #youtubeshorts · 133k views

▶『TEMU ベビーグッズ』について🥰　#youtubeshorts · 13k views

Last three uploads, latest 29 days ago.

ちゃんママ【赤ちゃん育児】＼今しかない赤ちゃん期を後悔しない／初めて育児が不安なママへ ▶︎ママが楽になるグッズの本音レポおすすめアイテムはこちら👇 https://room.rakuten.co.jp/room_d477752a97/items Instagram👇 https://www.instagram.com/chan_mama03?igsh=MTc5NDMwOGZzNWppcQ==

ちゃんママ's own profile description on YouTube

Are you ちゃんママ? Claim or remove this profile.

About ちゃんママ

ちゃんママ is a Japanese YouTube creator who posts vertical Shorts for new and expectant mothers, covering baby care, household gadgets and everyday routines. Her videos are short, typically under 40 seconds, and feature product reviews with practical framing. Her channel also links to a Rakuten ROOM collection of recommended items, which is how she surfaces affiliate picks.

The channel has about 11,700 subscribers and roughly 296 videos, with a median of about 17,000 views per Short. Her audience appears to be mostly women aged 25 to 34 in Japan. These figures are estimates from channel metrics, not verified audience data. Recent uploads cluster around parenting, home organization and kids' products.

Brands seeking to reach Japanese mothers with baby and household products should consider her. A sponsored Short is typically priced at $150 to $250 per video, which works out to roughly $4 to $8 CPM on Shorts views, compared with $10 to $30 CPM for typical paid ads.

Written from ちゃんママ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ちゃんママ can edit or remove this page at any time.

Questions about ちゃんママ

How much does ちゃんママ charge for a sponsored video?

ちゃんママ's sponsored Shorts are estimated at about $150 to $250 per video. This is based on her median Shorts views and typical Shorts sponsorship pricing. Exact rates are set during outreach.

What does ちゃんママ post about on YouTube?

ちゃんママ posts short vertical videos about baby care, household gadgets, kitchen tools and parenting tips for new mothers. Most videos are product reviews filmed in a simple, practical style, and many link to recommended items on Rakuten ROOM.

How do I contact ちゃんママ for a brand deal?

Contact details for ちゃんママ unlock on Starbooked for $0.80. Boosted creators can also be booked directly through Starbooked, so check her profile for current availability.

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