Starbooked

Mamas & Papas Middle East

@mamaspapasmiddleeast5476 · AE · EN

Mamas & Papas Middle East (@mamaspapasmiddleeast5476), a UAE-based channel run by the baby and nursery retailer Mamas & Papas, posts short product demos, pushchair and car seat walkthroughs and brand updates. With about 1,090 subscribers and a median of roughly 460 views per video, uploads have stopped since 2018. Sponsored rates are not established; no paid integrations were detected.

Why brands book Mamas

Retail-owned baby gear channel reaching UAE parents searching pushchair and car seat demos

  • About 1,090 subscribers and a median of 460 views per video
  • Last 30 videos are mostly sub-minute demos with 76% of uploads as Shorts
  • No uploads in the last 365 days, so reach is largely archival
Best forbaby gear launches in the UAEretail promotions tied to the Mamas & Papas store
Watch forChannel has been inactive since 2018 and reach is small; rates are not established, so quote a custom price after review.

Brand fit report

Content

Topics, IAB taxonomy
Shopping70%
Family and Parenting30%
Formats
product demo, brand walkthrough, personal shopping promo
Tone
informative, promotional
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.3%
Likes and comments per view on recent videos
Audience asks abouthow a specific pushchair foldswhether a car seat fits a strollerwhere to buy in the UAE
Age
15%18-24
50%25-34
28%35-44
7%45+
Gender
70%women
30%men
Countries
🇦🇪 United Arab Emirates70%
Saudi Arabia10%
Other20%
LanguagesEnglish 72%Arabic 28%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
Mamas & PapasCybexBugaboo
Categories promoted
baby strollers, car seats, nursery products
Affiliate links
No

Product demo titles such as 'Donkey Twin: Full Demo' and 'Aton Q Car Seat: Cybex by Jeremy Scott' are the channel's own retail promotion, with no sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is product demos and retail promotion for infant equipment with no concerning titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.1k4600

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 2943 days ago.

Welcome to the official Mamas & Papas Middle East YouTube channel - we're here to share your special journey, whilst keeping you updated on our latest products, instructional videos, events and much more. To shop online in the UAE, visit www.mamasandpapas.ae. *Don’t publish any personal details (email addresses & phone numbers) or confidential information *Content should adhere to the political, religious & cultural values of the Middle East *Please don’t advertise your products/services or promote events/activities here *Any post that is found to be offensive, off-topic, incorrect, or spam,
Mamas & Papas Middle East's own profile description on YouTube

Are you Mamas & Papas Middle East? Claim or remove this profile.

About Mamas & Papas Middle East

Mamas & Papas Middle East is the official YouTube channel of the baby and nursery retailer Mamas & Papas, serving customers in the United Arab Emirates. The channel posts short product demonstrations of pushchairs, car seats and nursery items, along with personal shopping service promotions and brand messages. Uploads have not occurred since 2018, and the back catalog is made up of product walkthroughs.

Based on channel analytics, the viewer base is small, with roughly 1,090 subscribers and a median of about 460 views per video. Viewers appear to be parents in the UAE, with an estimated split of English and Arabic speakers. These demographics are estimates from the channel's language data rather than verified figures.

Brands should treat this channel as a retail-owned asset rather than an independent creator. No sponsored integrations were detected, so no rate is published. Using a paid-ad benchmark of $10 to $30 CPM, a custom integration would need to be priced against that reference, with the understanding that the channel's current reach is limited.

Written from Mamas & Papas Middle East's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mamas & Papas Middle East can edit or remove this page at any time.

Questions about Mamas

How much does Mamas & Papas Middle East charge for a sponsored video?

No sponsored integrations were detected on this channel, so no published rate exists. Starbooked's standard formula would put long-form videos at $20 to $35 per 1,000 median views, but this channel's Shorts-heavy catalog and inactivity since 2018 make any quote a custom negotiation.

What does Mamas & Papas Middle East post about on YouTube?

The channel posts short product demonstrations of pushchairs, car seats and nursery equipment from Mamas & Papas and partner brands such as Cybex and Bugaboo. It also includes personal shopping service promotions and brand statements. Most videos run under a minute.

How do I contact Mamas & Papas Middle East for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the profile after unlocking to see whether this channel is available for direct booking.

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