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Cracking On with Sam Frost and Sarah Roberts

Hosted by Sam Frost, Sarah Roberts

Cracking On, hosted by Sam Frost and Sarah Roberts, is a podcast about resetting after setbacks and career or personal changes, featuring guest interviews. It has 26 episodes released weekly, typically 35 to 50 minutes long. Estimated downloads per episode are 5,000 to 25,000 (estimated), with a sponsorship rate of $90 to $625 per episode.

Why brands sponsor Cracking On with Sam Frost and Sarah Roberts

Weekly conversations about resetting after setbacks, with a loyal Australian audience

  • Weekly episodes of 35 to 50 minutes give a steady host-read placement slot.
  • Guest interviews with recognisable Australian names draw listeners into each episode.
  • Apple Podcasts rating of 2.5 from 264 ratings shows an engaged but polarised listener base.
Best forwellness and self-care productscareer and education services
Watch forApple rating average of 2.5 suggests mixed listener reception; check recent reviews before booking.

Brand fit report

Content

Topics, IAB taxonomy
Health & Fitness25%
Personal Finance0%
Society25%
Careers25%
Hobbies & Interests25%
Formats
interview, co-hosted banter, Q&A episode
Tone
warm, candid
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 264 Apple ratings points to the 200 to 1,000 band (5,000 to 25,000), shifted up one band for a show under two years old, with a weekly cadence and 26 episodes.
Audience asks aboutHow did a guest recover from a setback?What changed their career or life direction?How do you cope with grief, illness or a breakup?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
60%women
40%men
Countries
🇦🇺 Australia80%
New Zealand5%
🇺🇸 United States5%
🇬🇧 United Kingdom5%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Acast
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description only carries the standard Acast hosting and privacy notice.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover grief, cancer survival, breakups and abuse-adjacent themes such as 'When You Are Slapped By Life' in a supportive framing; the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 85 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

Hosted by Sam Frost and Sarah Roberts, Cracking On is a podcast about the beautiful chaos of picking yourself up, resetting, and getting on with it. Each episode explores the funny, messy and inspiring ways people navigate change, whether that’s a career curveball, a personal setback, or an unexpected new direction. Crack on with Sam and Sarah April 23rd. Hosted on Acast. See acast.com/privacy…
Cracking On with Sam Frost and Sarah Roberts's own show description from the podcast feed

Do you make Cracking On with Sam Frost and Sarah Roberts? Claim or remove this page.

About Cracking On with Sam Frost and Sarah Roberts

Cracking On is a podcast hosted by Sam Frost and Sarah Roberts, published on Acast, that explores how people pick themselves up after career curveballs, personal setbacks and unexpected changes. Each weekly episode features a guest interview, typically running 35 to 50 minutes, and the show has released 26 episodes since April 2026. The Apple Podcasts listing shows 264 ratings with an average of 2.5 stars, which indicates a moderate listener base.

No sponsor mentions appear in the feed, so the show is not currently carrying visible advertising. Based on the ratings band and the show's age, listeners are estimated at 5,000 to 25,000 per episode; this is an estimate, not a published figure. Listeners are estimated to be mainly Australian adults aged 25 and over.

A host-read mid-roll at estimated rates of $18 to $25 per 1,000 downloads would cost roughly $90 to $625 per episode. Brands in wellness, self-care and career services are the best fit for this audience, according to the feed and Apple Podcasts data.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Cracking On with Sam Frost and Sarah Roberts can edit or remove this page at any time.

Questions about Cracking On with Sam Frost and Sarah Roberts

How much does Cracking On charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll would cost roughly $90 to $625 per episode. Final pricing depends on the show's own terms and the placement booked.

What is Cracking On about?

Cracking On, hosted by Sam Frost and Sarah Roberts, is a weekly podcast about resetting after setbacks, career changes and personal challenges, featuring guest interviews with Australian public figures.

How do I contact Cracking On about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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